What You Should Know About Exponential User Growth

Episode Thumbnail
00:00
00:00
This is a podcast episode titled, What You Should Know About Exponential User Growth. The summary for this episode is: Brian Balfour has seen, been responsible for, and taught exponential user growth since the early 2000s. Learn why he thinks growth shouldn’t be a function at a company, why product growth is like the game Battleship, and a whole lot more.
The story arc of Brian's career
01:08 MIN
The genesis of Reforge
00:57 MIN
What Brian thinks of the term "growth" for this emerging discipline
00:33 MIN
Important "surface areas" for you to set up long term teams to explore
00:39 MIN
How Brian thinks about building for the individual (the end user)
00:30 MIN
Hear Brian's go-to-market strategy hypothesis
00:22 MIN
One of the biggest mistakes Brian sees in growth
00:38 MIN

DESCRIPTION

Brian Balfour has seen, been responsible for, and taught exponential user growth since the early 2000s. Learn why he thinks growth shouldn’t be a function at a company, why product growth is like the game Battleship, and a whole lot more.