OpenView

Kyle built Figma’s sales team from scratch. When he joined, company culture was established and PLG was already driving hypergrowth. Learn how Kyle integrated sales into Figma’s culture, and got the whole company cheering for the next gong.

Kyle Parrish is the Head of Sales at Figma, the company that helps teams create, test and ship better designs from start to finish. Prior to Figma he spent over 5 years at Dropbox achieving some incredible milestones including launching and scaling the Austin, Texas office from 3 to 80 people and being responsible for growing Dropbox’s leading partner ecosystem. Before Figma, Kyle spent close to 3 years as an Account Executive at ADP.

Kyle Parrish

Figma

Kyle built Figma’s sales team from scratch. When he joined, company culture was established and PLG was already driving hypergrowth. Learn how Kyle integrated sales into Figma’s culture, and got the whole company cheering for the next gong.


Kyle Parrish (Figma): Sales Culture Matters

Blog

It takes 3 ingredients to build a software startup in today’s wild market: people, product and growth. Easier said than done. OV BUILD is here to help by featuring conversations between venture capitalist Blake Bartlett and the smartest folks in software. OpenView is a VC firm that invests in amazing companies like Datadog, Expensify and Calendly. Visit ov.vc for more details.

BUILD with Blake Bartlett

Growth teams aren’t one size fits all. Hila talks about the importance of setting up a growth team that fits your growth model.

Hila is a uniquely talented growth leader. Prior to her current role at GitLab Hila worked at Acorns, a financial technology and services company that specializes in micro-investing and robo-investing. At Acorns, she founded and developed the growth team into a 20+ member team, drove the customer base from 1M to over 4M, and launched two new product lines. Now at GitLab she leads their growth product team that has since generated over $1.5M incremental ARR from growth product initiatives & experiments in just the first 6 months. Needless to say, Hila lives every day in the world of growth, retention, analytics and products (some nights too).

Hila Qu

Director of Growth

Growth teams aren’t one size fits all. Hila talks about the importance of setting up a growth team that fits your growth model.


Hila Qu (GitLab): Building Your Growth Team

Hila is a uniquely talented growth leader. Specifically, she has led growth functions in both B2C and B2B contexts. There are many similarities, but also many differences. And one thing is clear today: B2B is taking its cues from B2C best practices as the PLG movement takes over the SaaS world.

Director of Growth at GitLab

Hila is a uniquely talented growth leader. Specifically, she has led growth functions in both B2C and B2B contexts. There are many similarities, but also many differences. And one thing is clear today: B2B is taking its cues from B2C best practices as the PLG movement takes over the SaaS world. 


Hila Qu (GitLab): B2B vs. B2C Growth

It’s tempting as a founder to skip steps. Either because you’re eager to ship, or because you unknowingly lack visibility on key aspects of your business. Ed tells us why wiring up analytics from Day 1 is critical.

Ed is founder of Boldstart Ventures, a day one partner and true believer for enterprise infrastructure and SaaS founders. Boldstart is a lead investor and often partners with technical founders at inception, helping accelerate their path to product market fit.

Ed is currently a board member/observer of Snyk, Kustomer, BigID, Harbr Data, Env0, and Cycle. Other notable day one investments include Superhuman, Security Scorecard, and Front. Over 25 years leading first round investments including LivePerson (NASDAQ: LPSN), GoToMeeting (acq. By Citrix), and Greenplum (acq. EMC/Pivotal). Ed has a BA in Economics from Harvard.

Ed Sim

Founder & Managing Partner

It’s tempting as a founder to skip steps. Either because you’re eager to ship, or because you unknowingly lack visibility on key aspects of your business. Ed tells us why wiring up analytics from Day 1 is critical.


Ed Sim (Boldstart): Patience is a Founder Virtue

Ed is a really great VC. He backs founders from “Day 1” long before there’s a product. Even better, Ed happens to love PLG just as much as I do. We discuss the differences in backing PLG startups at different stages.

Ed is founder of Boldstart Ventures, a day one partner and true believer for enterprise infrastructure and SaaS founders. boldstart is a lead investor and often partners with technical founders at inception, helping accelerate their path to product market fit.

Ed is currently a board member/observer of Snyk, Kustomer, BigID, Harbr Data, Env0, and Cycle. Other notable day one investments include Superhuman, Security Scorecard, and Front. Over 25 years leading first round investments including LivePerson (NASDAQ: LPSN), GoToMeeting (acq. By Citrix), and Greenplum (acq. EMC/Pivotal). Ed has a BA in Economics from Harvard.



Ed is a really great VC. He backs founders from “Day 1” long before there’s a product. Even better, Ed happens to love PLG just as much as I do. We discuss the differences in backing PLG startups at different stages.


Ed Sim (Boldstart): What Do VCs Look for in PLG Founders?

Developer-focused roles are popping up everywhere. But what do all these roles do, exactly? Paige walks us through the biggest differences between developer relations and developer marketing, and how to build your team.

Paige is a Co-Founder and Partner at Calyx, a consultancy that launches and scales successful platforms. They help companies understand their core audiences, speak with them like actual humans, and launch programs that spur them to action. Clients include Zoom, 1Password, Niantic, WorkOS, HubSpot, and many more.

Paige previously led Platform & Developer Marketing at Slack, where she built the dev marketing team from the ground up. And before that, she led Marketing at ZenHub as a founding team member.

Paige Paquette

CEO & Co-Founder at Calyx Consulting, Former Head of Developer & Platform Marketing at Slack

Developer-focused roles are popping up everywhere. But what do all these roles do, exactly? Paige walks us through the biggest differences between developer relations and developer marketing, and how to build your team.


Paige Paquette (Calyx): Developer Relations vs. Developer Marketing

Paige built and scaled platform and developer marketing at Slack. The success of the Slack App Store and the like showed her what works (and what doesn’t) with developer programs. She shares her playbook for attracting and engaging developers to build great stuff for your app store or marketplace.

Paige is a Co-Founder and Partner at Calyx, a consultancy that launches and scales successful platforms. They help companies understand their core audiences, speak with them like actual humans, and launch programs that spur them to action. Clients include Zoom, 1Password, Niantic, WorkOS, HubSpot, and many more.

Paige previously led Platform & Developer Marketing at Slack, where she built the dev marketing team from the ground up. And before that, she led Marketing at ZenHub as a founding team member.


Paige built and scaled platform and developer marketing at Slack. The success of the Slack App Store and the like showed her what works (and what doesn’t) with developer programs. She shares her playbook for attracting and engaging developers to build great stuff for your app store or marketplace. 


Recently Added

About

BUILD with Blake Bartlett

Blake Bartlett

Partner at OpenView

Recently Added

Kyle Parrish (Figma): Sales Culture Matters

Hila Qu (GitLab): Building Your Growth Team

Hila Qu (GitLab): B2B vs. B2C Growth

Ed Sim (Boldstart): Patience is a Founder Virtue

Ed Sim (Boldstart): What Do VCs Look for in PLG Founders?

Paige Paquette (Calyx): Developer Relations vs. Developer Marketing

Paige Paquette (Calyx): Building a Developer Program

About

BUILD with Blake Bartlett

Blake Bartlett

Partner at OpenView