OpenView

Zeplin is an emerging powerhouse in the design ecosystem. There’s just one catch: you can’t design anything in Zeplin. Founder/CEO Pelin Kenez had the unique insight that designing beautiful components, screens, and interactions is only the first step of a long journey. The success of a product is heavily dependent on the delivery of the design, which is much harder than it seems.

Passionate about design systems, Pelin worked as a product designer before becoming the founder and CEO of Zeplin. 

Pelin Kenez

Founder and CEO of Zeplin

Naman is a B2B SaaS leader experienced in driving growth through building & scaling the marketing function. He specializes in transforming product marketing, defining new product categories & moving upmarket into enterprise segments. Naman is known for being data driven, customer focused and experienced across Product Led Growth & Sales Assisted go-to-market models. He is continually developing as a modern marketer across narrative storytelling, growth marketing, brand & communications functions and is attracted to solutions that take a design & user centric approach to delivering customer value.

Fun Fact: Naman cares deeply about design systems & font architecture. 

Naman Khan

Chief Marketing Officer at Zeplin

Zeplin is an emerging powerhouse in the design ecosystem. There’s just one catch: you can’t design anything in Zeplin. Founder/CEO Pelin Kenez had the unique insight that designing beautiful components, screens, and interactions is only the first step of a long journey. The success of a product is heavily dependent on the delivery of the design, which is much harder than it seems.


Pelin Kenez & Naman Khan (Zeplin): Design Delivery is Everything

Blog

Join Blake Bartlett this season on BUILD for a behind the scenes look at the brilliant minds scaling Slack, Notion, Atlassian and more to discover what it takes to build awesome product and achieve hyper growth across every stage of maturity - from seed to IPO and beyond.&nbsp;

OV | BUILD

Zeplin is an emerging powerhouse in the design ecosystem. There’s just one catch: you can’t design anything in Zeplin. Founder/CEO Pelin Kenez had the unique insight that designing beautiful components, screens, and interactions is only the first step of a long journey. The success of a product is heavily dependent on the delivery of the design, which is much harder than it seems.

When Lauren started at Mailchimp, nobody was working on conversion. Hear about her experiment that led to a whopping 33% conversion increase. Plus, learn about the 230 year old national celebrity still living in Cape Elizabeth, Maine.

Lauren Schuman is the VP of Product Growth at MURAL and former Director of Growth at MailChimp. In her free time, she's also the Co-Founder of ThinkFluency, an EdTech company that specializes in innovative digital products for teachers and students. As a customer-centric marketing leader with a passion for building best-in-class online customer experiences, she has spent the last 14 years driving growth for eCommerce and SaaS businesses of all sizes.

Lauren Schuman

VP of Product Growth at MURAL

When Lauren started at Mailchimp, nobody was working on conversion. Hear about her experiment that led to a whopping 33% conversion increase. Plus, learn about the 230 year old national celebrity still living in Cape Elizabeth, Maine.


Lauren Schuman (Mailchimp & Mural): Celebrate The Upgrade

Lauren was tasked with building out Mailchimp’s first growth team. Growth is inherently cross-functional, so you need to get things done through other teams. And other teams don’t always share your priorities. Lauren soon realized that growth is a game of influence, but she had a secret weapon: her background as a marketer.

Lauren was tasked with building out Mailchimp’s first growth team. Growth is inherently cross-functional, so you need to get things done through other teams. And other teams don’t always share your priorities. Lauren soon realized that growth is a game of influence, but she had a secret weapon: her background as a marketer. 


Lauren Schuman (Mailchimp & Mural): Growth Needs Marketing

On the final miniseries episode of BUILDing To Boss, PagerDuty CMO Julie Herendeen reveals how she thinks about the role of marketing at a tech company. Find out how the company has changed since she joined PagerDuty and they became a public company, advice she gives to other marketers, and whether she’d recommend getting an MBA. Plus, hear what she thinks the next 5 years will look like for product-led growth companies.

Business leader and CMO with 25+ years of experience launching and scaling enduring technology brands, managing global businesses and building high performance marketing and product teams. Julie's passion, across companies big and small, is working with teams to turn breakthrough products into lasting business that customers love. Currently she is on the board of HubSpot and an active startup advisor and investor.

Julie Herendeen

Chief Marketing Officer at PagerDuty

Julie Herendeen (PagerDuty): Measuring Success As A Marketer 

Jeanne DeWitt Grosser was hired to scale the sales team at Stripe, which meant that she had to become smarter about customer segmentation. Throughout her career, Jeanne’s relied on strong partnership with the data science organization. In this episode of BUILDing To Boss, we unpack how Stripe leveraged product-led growth to scale a sales org with a repeatable process. Plus, hear what Jeanne has to say about revolutionizing the idea of personalization in sales outreach. Hint: it’s more than just personalization tokens in mass emails.

Jeanne DeWitt Grosser

Head of Americas Revenue & Growth at Stripe

Jeanne DeWitt Grosser was hired to scale the sales team at Stripe, which meant that she had to become smarter about customer segmentation. Throughout her career, Jeanne’s relied on strong partnership with the data science organization. In this episode of BUILDing To Boss, we unpack how Stripe leveraged product-led growth to scale a sales org with a repeatable process. Plus, hear what Jeanne has to say about revolutionizing the idea of personalization in sales outreach. Hint: it’s more than just personalization tokens in mass emails. 


Jeanne DeWitt Grosser (Stripe): Building Your Sales Organization

Rashida Hodge works at the intersection of AI and customer success. During her 18 years at IBM, she led teams in strategic partnerships, product management, go-to-market, and business operations. She now heads up the customer success Azure data and AI team at Microsoft. In this episode, Rashida’s giving advice to AI’s future leaders, talking about representation in tech, and sharing her predictions for the future of AI.

Rashida's passions are technology, people, culture and diversity. As a global leader, she drives and delivers large-scale technology transformations, modernize platforms, and build processes and organizations that can survive and thrive. Rashida loves being on the forefront of business innovations that are transforming how the world does business and leading large global and matrixed teams.

Originally from St. Thomas, US Virgin Islands, Rashida's Caribbean upbringing gave her a respect for strong communities, mentorship and the power of diversity. She is known for her human approach to creating cultures of honesty, trust and respect. A firm believer in the adage “we all stand on the shoulders of giants” Rashida is especially passionate about developing next-generation leaders. 

In 2012, to support advancing women and minorities in engineering, Rashida founded the Real Hope for NextGen Engineers Endowment at her alma mater, North Carolina State University.

In 2020, Rashida was recognized by Fortune Magazine as a member of "40 under 40" in Technology.

Rashida Hodge

VP, Microsoft Azure Data and AI Customer Success 

Rashida Hodge works at the intersection of AI and customer success. During her 18 years at IBM, she led teams in strategic partnerships, product management, go-to-market, and business operations. She now heads up the customer success Azure data and AI team at Microsoft. In this episode, Rashida’s giving advice to AI’s future leaders, talking about representation in tech, and sharing her predictions for the future of AI. 


Rashida Hodge (Microsoft): Delivering AI Solutions

Take it from Andrea: go-to-market strategies are not one size fits all. But, no matter where you are in your go-to-market strategy, learning how to prioritize your time is always one of the biggest challenges. Find out how she decides which ones Cyral should focus on and which to leave behind. Plus, learn the nuances of selling to a security audience and how to position your product and messaging to really build trust.&nbsp;

Andrea is a product-driven go to market specialist with a passion for security that's grown over the past 10 years. She loves building teams and markets around solving big problems! 

Andrea Swaney

Head of GTM at Cyral

Take it from Andrea: go-to-market strategies are not one size fits all. But, no matter where you are in your go-to-market strategy, learning how to prioritize your time is always one of the biggest challenges. Find out how she decides which ones Cyral should focus on and which to leave behind. Plus, learn the nuances of selling to a security audience and how to position your product and messaging to really build trust. 




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Blake Bartlett

Partner at OpenView