OpenView

Francesca Krihely knows developers. Many VCs and startup pundits suggest that the key to success is simply winning the “hearts and minds” of developers in the community. One problem: developers are notoriously allergic to traditional marketing. So, what’s the secret? Francesca wrote the developer experience playbook at companies like MongoDB and Snyk, and now she is sharing her best practices with the BUILD community.

Startup Advisor, Marketing Expert, Open source advocate and speaker. 

Francesca Krihely

Developer Experience and Growth at Snyk

Francesca Krihely (Snyk & MongoDB): Developers, Developers, Developers…and Marketing

Blog

Join Blake this season on BUILD for a behind the scenes look at the brilliant minds scaling Slack, Notion, Atlassian and more to discover what it takes to build awesome product and achieve hyper growth across every stage of maturity - from seed to IPO and beyond.
If you’re ready, let’s build this together.

OV | BUILD

On this season of BUILD, we’re asking our SaaS all-star guests 5 questions – and giving them only 5 minutes to answer. In this Minicast episode, we hear from Todd Olson, CEO of Pendo. Listen and hear what he has to say.

Todd Olson is co-founder and CEO of Pendo, a product experience platform that helps product managers deliver successful products. Before Pendo, Olson served as VP of products at Rally Software Development which he led through its public offering.

The Product-Led Organization by Todd Olson

Todd Olsoon

Co-Founder and CEO of Pendo

BUILD Minicast: Todd Olson (Pendo)

Todd Olson is the CEO of Pendo, the leading software platform for product teams. Todd recently wrote a book called, “The Product-Led Organization,” and we unpack its key themes in this episode. Learn about the importance of cross-functional teams, but also how to work through key challenges that arise when more folks are involved in decisions. Plus, you’ll hear about the power of “addition through subtraction” when it comes to product management. All that (and more) on this episode of BUILD.


Todd Olson is co-founder and CEO of Pendo, a product experience platform that helps product managers deliver successful products. Before Pendo, Olson served as VP of products at Rally Software Development which he led through its public offering.

Todd Olson

CEO & Co-Founder of Pendo

Todd Olson (Pendo): Navigating Common Pitfalls in Cross-Functional Teams

Season 10 | Let's Build This Together

In this episode we hear from Stella Garber (Head of Marketing, Trello at Atlassian). Stella is known for building out Trello's marketing team and strategy as their first marketing executive, and for leading the team through a $425 million dollar acquisition by Atlassian.

Stella and Blake unpack the role of B2C marketing strategies in today's B2B environment, how to make agile marketing decisions in a product-led world and Trello’s biggest lessons learned on freemium pricing.

All of that and more on this episode of BUILD.

Stella Garber (Head of Marketing, Trello at Atlassian). Stella is known for building out Trello's marketing team and strategy as their first marketing executive, and for leading the team through a $425 million dollar acquisition by Atlassian.

Stella Garber

Head of Marketing, Trello at Atlassian

In this episode we hear from Stella Garber (Head of Marketing, Trello at Atlassian). Stella and Blake unpack the role of B2C marketing strategies in today's B2B environment, how to make agile marketing decisions in a product-led world and Trello’s biggest lessons learned on freemium pricing.
All of that and more on this episode of BUILD.

Stella Garber (Trello/Atlassian) Integrating a Freemium Product into a Traditional SaaS Business Model

In this episode we hear from Chris Miller, the Director of Product Growth at Hubspot. Chris has been a key growth leader at Hubspot for over 4 years and he’s been instrumental in driving the company’s adoption of product led growth.

In today’s episode Blake and Chris unpack the differences between growth marketing and growth product, how to use the 3 D’s to solve growth problems (discoverability, desirability, doability), and how Hubspot uses advanced segmentation to serve a large and heterogeneous pool of prospects.
All of that and more on this episode of BUILD.

Chris Miller, the Director of Product Growth at Hubspot. Chris has been a key growth leader at Hubspot for over 4 years and he’s been instrumental in driving the company’s adoption of product led growth. 

Chris Miller

Director of Product Growth at Hubspot

In this episode we hear from Chris Miller, the Director of Product Growth at Hubspot. Chris has been a key growth leader at Hubspot for over 4 years and he’s been instrumental in driving the company’s adoption of product led growth. Blake and Chris unpack the differences between growth marketing and growth product, how to use the 3 D’s to solve growth problems (discoverability, desirability, doability), and how Hubspot uses advanced segmentation to serve a large and heterogeneous pool of prospects.
All of that and more on this episode of BUILD.

Chris Miller (Hubspot) Using Advanced Segmentation to Serve a Diverse Audience

In this episode we hear from Brian Rothenberg, a Partner at the early stage venture capital firm, Defy. Brian was at Eventbrite for over 6 years from startup through IPO generating $300M revenue and nearly $3B market cap while serving as VP of Growth and running a $100M+ revenue line as GM. Blake and Brian discussed how Eventbrite’s growth model created a viral loop that led to massive success, how to go about building a distribution advantage and the biggest pitfalls of people who haven’t done this and how founders can go from siloed to a cross functional approach.
All of that and more on this episode of BUILD.

Brian currently works at the early stage venture capitalist firm Defy. Previously he was at Eventbrite for over 6 years from startup through IPO generating $300M revenue and nearly $3B market cap while serving as VP of Growth and running a $100M+ revenue line as GM.

Brian Rothenberg

Partner at Defy VC

In this episode we hear from Brian Rothenberg, Partner at Defy VC.  He shares how Eventbrite’s growth model created a viral loop that led to massive success, how to go about building a distribution advantage and the biggest pitfalls of people who haven’t done this and how founders can go from siloed to a cross functional approach. All of that and more on this episode of BUILD.

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ABOUT THE SHOW

Blake Bartlett

Partner, OpenView