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In this episode Kieran Flanagan, VP of Marketing and Growth at Hubspot talks about the importance of Ops roles in a product-led model, the shift occurring today in B2B marketing, and how cross-functional teams are the org design secret to success in product led growth. All of that and more on this episode of BUILD.

 The Secret to Success in Product Led Growth

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On season 9 of BUILD Blake Bartlett unpacks what product led growth is and asks what growing product-led businesses looks like in the end user era. Follow along as Blake interviews industry leaders at companies like Hubspot, Lucidchart and Atlassian to discover the new customer journey and what that means for SaaS. 

OV | BUILD

We all know and love HubSpot. In this episode we hear from Kieran Flanagan who is the VP of Marketing AND Growth at Hubspot. Blake and Kieran discuss the importance of Ops roles in a product-led model, the shift occurring today in B2B marketing, and how cross-functional teams are the org design secret to success in product led growth. All of that and more on this episode of BUILD.

If you listened to the first intro episode you know why we’re here, to figure out the new customer journey and what that means for PLG and SaaS. Today we hear from Dave Grow, President and COO at Lucidchart. Lucidchart is now a household name in productivity software, enabling over 20 million users to think, work and communicate visually. Since he joined Dave has helped lead Lucid to more than $100M in ARR (annual recurring revenue) and >$1B valuation. 

On this episode of BUILD we discuss the concept of growth, what role each department plays in the product-led engine, and the shifting buyer persona found in a self-serve model.

On this episode of the BUILD podcast Dave Grow, President and COO at Lucidchart, discusses the concept of growth, what role each department plays in the product-led engine, and the shifting buyer persona found in a self-serve model.

Unpacking the New Customer Journey & How to Build a Growth Team

On the season 9 premiere of BUILD Blake Bartlett unpacks what product led growth is and asks what growing product-led businesses looks like in the end user era. Follow along as Blake interviews industry leaders at companies like Hubspot, Lucidchart and Atlassian to discover the new customer journey and what that means for SaaS. 

Discovering the New Customer Journey with Blake Bartlett | Season 9 of BUILD

Co-Founders Robert Wahbe and Oliver Sharp from Highspot share their insights on how to build during a downturn on the final episode of Building to Last.

Robert Wahbe and Oliver Sharp from Highspot share their insights on how to build during a downturn on the final episode of Building to Last.

Building to Last | Robert Wahbe & Oliver Sharp Co-Founders of Highspot

Jai Shekhawat former CEO and Founder of Fieldglass shares his insights on how to build during a downturn in our new short podcast series, Building to Last.

Building to Last | Jai Shekhawat

Graham Smith former CFO at Salesforce shares his insights on how to build during a downturn in our brand new podcast series, Building to Last.

Building to Last | Graham Smith

Seasoned operator Bill Conroy (Fmr CEO, Initiate Systems) shares his insights on how to build during a downturn in our brand new podcast series, Building to Last. 

Bill Conroy (Fmr CEO, Initiate Systems) shares his insights on how to build during a downturn in our brand new podcast series, Building to Last.

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Blake Bartlett

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