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Jürgen says designers need to stop trying so hard to be innovative and different. Creativity is obviously important, but you shouldn’t always reinvent the wheel. The key is to apply clear patterns and get things done. Plus, learn about the famous markets found in his hometown in Austria!&nbsp;

A passionate User Experience designer with over 20 years experience leading teams and creating user experiences for mobiles, the web, software, and physical products. Jürgen is a highly skilled UX leader with a proven ability to inspire, lead and mentor others. He is a strong proponent of a holistic view on product development — including the product as whole and above all the human perspective within the social and environmental context. With a solid and balanced understanding of the complex relationship between design, business and technology Jürgen acts as a catalyst among the parties involved in product development.

Jürgen is dedicated to promoting the discipline of user experience design. He's teaching human computer interaction and user interface design and is the co-founder of the interaction design get-together Vienna and the usability round table Hamburg.

Jürgen Spangl

Chief Experience Officer at Atlassian

Jürgen says designers need to stop trying so hard to be innovative and different. Creativity is obviously important, but you shouldn’t always reinvent the wheel. The key is to apply clear patterns and get things done. Plus, learn about the famous markets found in his hometown in Austria! 


Jürgen Spangl (Atlassian): Is Innovation Overrated?

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It takes 3 ingredients to build a software startup in today’s wild market: people, product and growth. Easier said than done. OV BUILD is here to help by featuring conversations between venture capitalist Blake Bartlett and the smartest folks in software. OpenView is a VC firm that invests in amazing companies like Datadog, Expensify and Calendly. Visit ov.vc for more details.

OV | BUILD

Jürgen says designers need to stop trying so hard to be innovative and different. Creativity is obviously important, but you shouldn’t always reinvent the wheel. The key is to apply clear patterns and get things done. Plus, learn about the famous markets found in his hometown in Austria!

Atlassian is a company driven by its principles and values. Jürgen Spangl (CXO) has been a leader at Atlassian since 2012, and he says these values impact everything at the company. This even includes how they approach meetings. Hear how structured sparring sessions and dedicated journey mapping exercises lead to better collaboration and better outcomes.&nbsp;

Jürgen Spangl 

Atlassian is a company driven by its principles and values. Jürgen Spangl (CXO) has been a leader at Atlassian since 2012, and he says these values impact everything at the company. This even includes how they approach meetings. Hear how structured sparring sessions and dedicated journey mapping exercises lead to better collaboration and better outcomes. 


Jürgen Spangl (Atlassian): Better Meetings = Better Collaboration

Astha shares what traits make for a great product marketing hire (hint: it’s all about the customer) and tips on how to land your first board director role. Plus, find out what she loves most about her hometown of Delhi, India.

Astha is a marketing leader with a proven track record of bringing category defining solutions to market with over 18 years of experience in driving strategic go-to-market initiatives and building top performing teams with demonstrated success in accelerating revenue growth. She is experienced in leading senior marketing teams for award-winning SaaS, on-premises and hybrid enterprise software solutions with responsibilities in managing go-to-market strategy, growth and demand marketing, sales and channel enablement, alliance management and product launches. 

Astha's been recognized for the ability to naturally lead initiatives and start-up non-existent functions, projects and processes to fill business gaps with operational excellence. She has exceptional leadership skills with the ability to clearly communicate strategy that cross-functional teams aggressively execute. She earned a Master of Science degree with the highest distinction and a Director's Award for academic excellence. 

As an active advocate for diversity and leadership she has been recognized with awards by organizations committed to the cause including Female Executive of the Year - Stevie awards for women in business and Business Leadership Award by the National Diversity Council. 

Astha Malik

VP of Go-to-Market Strategy at Zendesk

Astha shares what traits make for a great product marketing hire (hint: it’s all about the customer) and tips on how to land your first board director role. Plus, find out what she loves most about her hometown of Delhi, India. 


Astha Malik (Zendesk & VTEX): Recruiting For Product Marketing

It often seems that product marketing is the least understood aspect of marketing. Many people are even confused by the definition of product marketing - what is it, exactly? In this episode, Astha Malik takes these challenges head on and gives us a masterclass on the role and impact of product marketing at all stages of company development. And if you’re hiring for PMM roles, you won’t want to miss her recruiting advice.

It often seems that product marketing is the least understood aspect of marketing. Many people are even confused by the definition of product marketing - what is it, exactly? In this episode, Astha Malik takes these challenges head on and gives us a masterclass on the role and impact of product marketing at all stages of company development. And if you’re hiring for PMM roles, you won’t want to miss her recruiting advice. 


Astha Malik (Zendesk & VTEX): Product Marketing 101

Zeplin is an emerging powerhouse in the design ecosystem. There’s just one catch: you can’t design anything in Zeplin. Founder/CEO Pelin Kenez had the unique insight that designing beautiful components, screens, and interactions is only the first step of a long journey. The success of a product is heavily dependent on the delivery of the design, which is much harder than it seems.

Passionate about design systems, Pelin worked as a product designer before becoming the founder and CEO of Zeplin. 

Pelin Kenez

Founder and CEO of Zeplin

Naman is a B2B SaaS leader experienced in driving growth through building & scaling the marketing function. He specializes in transforming product marketing, defining new product categories & moving upmarket into enterprise segments. Naman is known for being data driven, customer focused and experienced across Product Led Growth & Sales Assisted go-to-market models. He is continually developing as a modern marketer across narrative storytelling, growth marketing, brand & communications functions and is attracted to solutions that take a design & user centric approach to delivering customer value.

Fun Fact: Naman cares deeply about design systems & font architecture. 

Naman Khan

Chief Marketing Officer at Zeplin

Zeplin is an emerging powerhouse in the design ecosystem. There’s just one catch: you can’t design anything in Zeplin. Founder/CEO Pelin Kenez had the unique insight that designing beautiful components, screens, and interactions is only the first step of a long journey. The success of a product is heavily dependent on the delivery of the design, which is much harder than it seems.


Pelin Kenez & Naman Khan (Zeplin): Design Delivery is Everything

When Lauren started at Mailchimp, nobody was working on conversion. Hear about her experiment that led to a whopping 33% conversion increase. Plus, learn about the 230 year old national celebrity still living in Cape Elizabeth, Maine.

Lauren Schuman is the VP of Product Growth at MURAL and former Director of Growth at MailChimp. In her free time, she's also the Co-Founder of ThinkFluency, an EdTech company that specializes in innovative digital products for teachers and students. As a customer-centric marketing leader with a passion for building best-in-class online customer experiences, she has spent the last 14 years driving growth for eCommerce and SaaS businesses of all sizes.

Lauren Schuman

VP of Product Growth at MURAL

When Lauren started at Mailchimp, nobody was working on conversion. Hear about her experiment that led to a whopping 33% conversion increase. Plus, learn about the 230 year old national celebrity still living in Cape Elizabeth, Maine.


Lauren Schuman (Mailchimp & MURAL): Celebrate The Upgrade

Lauren was tasked with building out Mailchimp’s first growth team. Growth is inherently cross-functional, so you need to get things done through other teams. And other teams don’t always share your priorities. Lauren soon realized that growth is a game of influence, but she had a secret weapon: her background as a marketer.

Lauren was tasked with building out Mailchimp’s first growth team. Growth is inherently cross-functional, so you need to get things done through other teams. And other teams don’t always share your priorities. Lauren soon realized that growth is a game of influence, but she had a secret weapon: her background as a marketer. 


RECENT EPISODES

SEASON 10

ABOUT THE SHOW

OV | BUILD

Blake Bartlett

Partner at OpenView

RECENT EPISODES

SEASON 10

Jürgen Spangl (Atlassian): Is Innovation Overrated?

Jürgen Spangl (Atlassian): Better Meetings = Better Collaboration

Astha Malik (Zendesk & VTEX): Recruiting For Product Marketing

Astha Malik (Zendesk & VTEX): Product Marketing 101

Pelin Kenez & Naman Khan (Zeplin): Design Delivery is Everything

Lauren Schuman (Mailchimp & MURAL): Celebrate The Upgrade

Lauren Schuman (Mailchimp & MURAL): Growth Needs Marketing

ABOUT THE SHOW

OV | BUILD

Blake Bartlett

Partner at OpenView