OpenView

In this episode we hear from Stella Garber (Head of Marketing, Trello at Atlassian). Stella and Blake unpack the role of B2C marketing strategies in today's B2B environment, how to make agile marketing decisions in a product-led world and Trello’s biggest lessons learned on freemium pricing.
All of that and more on this episode of BUILD.

Stella Garber (Head of Marketing, Trello at Atlassian). Stella is known for building out Trello's marketing team and strategy as their first marketing executive, and for leading the team through a $425 million dollar acquisition by Atlassian.

Stella Garber

Head of Marketing, Trello at Atlassian

Stella Garber (Trello/Atlassian) Integrating a Freemium Product into a Traditional SaaS Business Model

Blog

On season 9 of BUILD Blake Bartlett unpacks what product led growth is and asks what growing product-led businesses looks like in the end user era. Follow along as Blake interviews industry leaders at companies like Hubspot, Lucidchart and Atlassian to discover the new customer journey and what that means for SaaS. 

OV | BUILD

Business

In this episode we hear from Stella Garber (Head of Marketing, Trello at Atlassian). Stella is known for building out Trello's marketing team and strategy as their first marketing executive, and for leading the team through a $425 million dollar acquisition by Atlassian.

Stella and Blake unpack the role of B2C marketing strategies in today's B2B environment, how to make agile marketing decisions in a product-led world and Trello’s biggest lessons learned on freemium pricing.

All of that and more on this episode of BUILD.

In this episode we hear from Chris Miller, the Director of Product Growth at Hubspot. Chris has been a key growth leader at Hubspot for over 4 years and he’s been instrumental in driving the company’s adoption of product led growth.

In today’s episode Blake and Chris unpack the differences between growth marketing and growth product, how to use the 3 D’s to solve growth problems (discoverability, desirability, doability), and how Hubspot uses advanced segmentation to serve a large and heterogeneous pool of prospects.
All of that and more on this episode of BUILD.

Chris Miller, the Director of Product Growth at Hubspot. Chris has been a key growth leader at Hubspot for over 4 years and he’s been instrumental in driving the company’s adoption of product led growth. 

Chris Miller

Director of Product Growth at Hubspot

In this episode we hear from Chris Miller, the Director of Product Growth at Hubspot. Chris has been a key growth leader at Hubspot for over 4 years and he’s been instrumental in driving the company’s adoption of product led growth. Blake and Chris unpack the differences between growth marketing and growth product, how to use the 3 D’s to solve growth problems (discoverability, desirability, doability), and how Hubspot uses advanced segmentation to serve a large and heterogeneous pool of prospects.
All of that and more on this episode of BUILD.

Chris Miller (Hubspot) Using Advanced Segmentation to Serve a Diverse Audience

In this episode we hear from Brian Rothenberg, a Partner at the early stage venture capital firm, Defy. Brian was at Eventbrite for over 6 years from startup through IPO generating $300M revenue and nearly $3B market cap while serving as VP of Growth and running a $100M+ revenue line as GM. Blake and Brian discussed how Eventbrite’s growth model created a viral loop that led to massive success, how to go about building a distribution advantage and the biggest pitfalls of people who haven’t done this and how founders can go from siloed to a cross functional approach.
All of that and more on this episode of BUILD.

Brian currently works at the early stage venture capitalist firm Defy. Previously he was at Eventbrite for over 6 years from startup through IPO generating $300M revenue and nearly $3B market cap while serving as VP of Growth and running a $100M+ revenue line as GM.

Brian Rothenberg

Partner at Defy VC

In this episode we hear from Brian Rothenberg, Partner at Defy VC.  He shares how Eventbrite’s growth model created a viral loop that led to massive success, how to go about building a distribution advantage and the biggest pitfalls of people who haven’t done this and how founders can go from siloed to a cross functional approach. All of that and more on this episode of BUILD.

Brian Rothenberg (Defy VC) Building Eventbrite’s Viral Loop That Generated $300M in Revenue

In this episode we hear from Christine Itwaru, the Director of Product Ops at Pendo. Today she unpacks the role of Product Ops and how it came into popularity, when, why and how to incorporate a Product Ops role into your team, and Christine’s prediction of where the Product Ops movement and community will be 5 years from now. All of that and more on this episode of BUILD.

Previously to her work at Pendo, she has managed and grew product teams by utilizing her belief that shared experience and shared knowledge within teams and across an organization ultimately drive growth and products that make an impact. Christine’s love for data-driven product management and her deep connection to customers led her to Pendo, a product experience platform that helps product teams create software customers love. She now leads a new team at Pendo responsible for empowering product teams, collaborating across orgs, creating scale, and ultimately freeing up PMs to deliver value to customers.

Chrstine Itwaru

 Director of Product Ops at Pendo

Christine Itwaru (Pendo) Why Product Ops is Key to Product Led Success 

In this episode we hear from Kipp Bodnar, Chief Marketing Officer at Hubspot. Kipp shares how a self-service journey fundamentally changes B2B marketing, his view that anyone (including C-level executives) can introduce a new self-service tool to a team, and Hubspot's secret to collaboration between marketing and growth. All of that and more on this episode of BUILD.

Hubspot's Secret to Collaboration Between Marketing and Growth

Jay Simons, Atlassian’s President for the last 12 years, joined the company in 2008 when the company was already a product-led success making an estimated $150 million in revenue that year. Now in 2020, Atlassian’s revenue guidance is more than 10X that number at nearly $1.6 billion dollars. Jay has helped lead and grow their product led growth efforts and has created a truly epic revenue engine.

In today’s episode we unpack Atlassian’s secret to creating compounding customer value, how Atlassian uses pricing as a competitive advantage, and the role of human champions in a self-serve customer journey. That and more on this episode of the BUILD podcast.

In today’s we hear from Jay Simons, President of Atlassian. In this episode Blake and Jay unpack Atlassian’s secret to creating compounding customer value, how Atlassian uses pricing as a competitive advantage, and the role of human champions in a self-serve customer journey. That and more on this episode of the BUILD podcast.

Jay Simons (Atlassian) Shares the Secret to Creating Compounding Customer Value

In this episode Airtable’s Co-Founder and CEO Howie Liu unpacks the hype and substance of the low-code/no-code movement, the challenges of building a mass market platform with a hugely diverse customer base and how to nail a self-serve strategy in the enterprise. All of that and more in this episode of the OV BUILD podcast.

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Blake Bartlett

Partner, OpenView