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On the final miniseries episode of BUILDing To Boss, PagerDuty CMO Julie Herendeen reveals how she thinks about the role of marketing at a tech company. Find out how the company has changed since she joined PagerDuty and they became a public company, advice she gives to other marketers, and whether she’d recommend getting an MBA. Plus, hear what she thinks the next 5 years will look like for product-led growth companies.&nbsp;

Business leader and CMO with 25+ years of experience launching and scaling enduring technology brands, managing global businesses and building high performance marketing and product teams. Julie's passion, across companies big and small, is working with teams to turn breakthrough products into lasting business that customers love. Currently she is on the board of HubSpot and an active startup advisor and investor.

Julie Herendeen

Chief Marketing Officer at PagerDuty

Julie Herendeen (PagerDuty): Measuring Success As A Marketer 

Measuring Success As A Marketer 

Blog

Join OpenView’s Khira Gabliani, Kaitlyn Henry, and Casey Renner for honest conversations with the female leaders at PagerDuty, Microsoft, Puppet, and more. They’ve led teams through IPOs and built product led growth companies that change the way we work. Now, they’re sharing their wisdom with you. If you’re ready, let’s start BUILDing To Boss.

OV | BUILD

On the final miniseries episode of BUILDing To Boss, PagerDuty CMO Julie Herendeen reveals how she thinks about the role of marketing at a tech company. Find out how the company has changed since she joined PagerDuty and they became a public company, advice she gives to other marketers, and whether she’d recommend getting an MBA. Plus, hear what she thinks the next 5 years will look like for product-led growth companies.

Jeanne DeWitt Grosser was hired to scale the sales team at Stripe, which meant that she had to become smarter about customer segmentation. Throughout her career, Jeanne’s relied on strong partnership with the data science organization. In this episode of BUILDing To Boss, we unpack how Stripe leveraged product-led growth to scale a sales org with a repeatable process. Plus, hear what Jeanne has to say about revolutionizing the idea of personalization in sales outreach. Hint: it’s more than just personalization tokens in mass emails.

Jeanne DeWitt Grosser

Head of Americas Revenue & Growth at Stripe

Jeanne DeWitt Grosser was hired to scale the sales team at Stripe, which meant that she had to become smarter about customer segmentation. Throughout her career, Jeanne’s relied on strong partnership with the data science organization. In this episode of BUILDing To Boss, we unpack how Stripe leveraged product-led growth to scale a sales org with a repeatable process. Plus, hear what Jeanne has to say about revolutionizing the idea of personalization in sales outreach. Hint: it’s more than just personalization tokens in mass emails. 


Jeanne DeWitt Grosser (Stripe): Building Your Sales Organization

Rashida Hodge works at the intersection of AI and customer success. During her 18 years at IBM, she led teams in strategic partnerships, product management, go-to-market, and business operations. She now heads up the customer success Azure data and AI team at Microsoft. In this episode, Rashida’s giving advice to AI’s future leaders, talking about representation in tech, and sharing her predictions for the future of AI.

Rashida's passions are technology, people, culture and diversity. As a global leader, she drives and delivers large-scale technology transformations, modernize platforms, and build processes and organizations that can survive and thrive. Rashida loves being on the forefront of business innovations that are transforming how the world does business and leading large global and matrixed teams.

Originally from St. Thomas, US Virgin Islands, Rashida's Caribbean upbringing gave her a respect for strong communities, mentorship and the power of diversity. She is known for her human approach to creating cultures of honesty, trust and respect. A firm believer in the adage “we all stand on the shoulders of giants” Rashida is especially passionate about developing next-generation leaders. 

In 2012, to support advancing women and minorities in engineering, Rashida founded the Real Hope for NextGen Engineers Endowment at her alma mater, North Carolina State University.

In 2020, Rashida was recognized by Fortune Magazine as a member of "40 under 40" in Technology.

Rashida Hodge

VP, Microsoft Azure Data and AI Customer Success 

Rashida Hodge works at the intersection of AI and customer success. During her 18 years at IBM, she led teams in strategic partnerships, product management, go-to-market, and business operations. She now heads up the customer success Azure data and AI team at Microsoft. In this episode, Rashida’s giving advice to AI’s future leaders, talking about representation in tech, and sharing her predictions for the future of AI. 


Rashida Hodge (Microsoft): Delivering AI Solutions

Take it from Andrea: go-to-market strategies are not one size fits all. But, no matter where you are in your go-to-market strategy, learning how to prioritize your time is always one of the biggest challenges. Find out how she decides which ones Cyral should focus on and which to leave behind. Plus, learn the nuances of selling to a security audience and how to position your product and messaging to really build trust.&nbsp;

Andrea is a product-driven go to market specialist with a passion for security that's grown over the past 10 years. She loves building teams and markets around solving big problems! 

Andrea Swaney

Head of GTM at Cyral

Take it from Andrea: go-to-market strategies are not one size fits all. But, no matter where you are in your go-to-market strategy, learning how to prioritize your time is always one of the biggest challenges. Find out how she decides which ones Cyral should focus on and which to leave behind. Plus, learn the nuances of selling to a security audience and how to position your product and messaging to really build trust. 




Andrea Swaney (Cyral): Go-to-Market Leadership from Start to Scale

Tech companies love a good framework, and there seems to be frameworks abound for every aspect of company building except diversity, equity, and inclusion. Enter Just Work, a book from Radical Candor’s Kim Scott. Kim is launching a company with the same name led by Trier Bryant. It’s all about recognizing, attacking, and eliminating workplace injustices. In this episode, she draws on her experiences leading DEI efforts in The United States Air Force, Goldman Sachs, Twitter, and beyond to share tangible steps the tech ecosystem can take to improve DEI.

Dedicated, action-focused leader with distinctive Tech, Wall Street, and military performance, delivering first-rate results in complex and demanding environments. Sound professional with exceptional interpersonal and public relations skills that allow the development of strong rapport with individuals on all levels. Versatile background with international experience; embodies contagious enthusiasm, coupled with relentless work ethic. 

Trier Bryant

CEO and Co-Founder at Just Work

Tech companies love a good framework, and there seems to be frameworks abound for every aspect of company building except diversity, equity, and inclusion. Enter Just Work, a book from Radical Candor’s Kim Scott. Kim is launching a company with the same name led by Trier Bryant. It’s all about recognizing, attacking, and eliminating workplace injustices. In this episode, she draws on her experiences leading DEI efforts in The United States Air Force, Goldman Sachs, Twitter, and beyond to share tangible steps the tech ecosystem can take to improve DEI.




Trier Bryant (Just Work): Implementing Your DEI Framework

Anne DelSanto has seen it all. She’s currently an independent board member for five public and private companies in the tech space: Axonius, Traction on Demand, Juniper Networks, New Relic, Inc., and Advanced Energy. Before, she led cross-functional teams at IBM, Oracle, and Salesforce. She knows what it takes to build deeper employee engagement and how vital it is for a company’s success. Today she’s sharing these tips as well as the key areas product-led growth founders need to focus if they want to succeed.&nbsp; ﻿

Anne is a Collaborative Technology Executive. Chief “Action” Leader with an unparalleled record of performance transforming organizations… executing customer-centric strategies… and delivering significant value to the bottom line. In her executive operational roles with Salesforce and Oracle, technical roles at IBM or currently as a Board member, she have built a reputation based on strategic thinking and performance excellence—her own and that of her teams.

Propelling the numbers that reflect consistent achievement of goals, there’s a supporting story: She has a proven talent for “connecting the dots” and getting people to do their most creative, innovative work. How? Through relentless focus on THE CUSTOMER.

A key pillar in Anne's management approach has always been to listen to and understand customers’ wants and needs—what is articulated and, importantly, what is not expressed. Driving a culture that promotes innovation, vision, creativity, and a customer-centric emphasis is simply part of my DNA. Add to that a dash of grit, an unflappable sense of humor, and her tenacity has resulted in outstanding results in virtually every leadership role she has held.

Augmenting successes in business expansion, exponential growth, and significant margin and profitability has been a solid history of hiring, coaching, and advancing top performers. Anne has always ascribed to the idea that surrounding one’s self with SMEs delivers manifold benefits. She also believes in paying it forward, whether in executive sponsorship roles she holds in her current corporate capacity or in her church community or women’s professional organizations or in an advisory capacity to a corporate board. 

Anne DelSanto

Board Director

Anne DelSanto has seen it all. She’s currently an independent board member for five public and private companies in the tech space: Axonius, Traction on Demand, Juniper Networks, New Relic, Inc., and Advanced Energy. Before, she led cross-functional teams at IBM, Oracle, and Salesforce. She knows what it takes to build deeper employee engagement and how vital it is for a company’s success. Today she’s sharing these tips as well as the key areas product-led growth founders need to focus if they want to succeed. 


Anne DelSanto (Board Director): Building Cross-Functional Sales Teams 

Puppet CEO, Yvonne Wassenaar, credits three fundamental attributes for becoming a CEO: curiosity, connection, and agility. Whether it’s her path from CIO to CEO, how Puppet has evolved its go-to-market strategy, or why it’s so important to have professional role models, Yvonne has a story for it and is sharing it today. And, don’t miss the advice she gives founders looking to use open source as part of their business.&nbsp;

Yvonne Wassenaar is a seasoned C-level executive with broad experience scaling, diversifying, and transforming businesses throughout the Americas, Europe, and Asia. She has led numerous company transformations focused on unleashing new areas of organic and inorganic growth. Yvonne is a sought after thought leader in IoT, machine learning/AI, and business digitization. Her experience spans F1000 companies and start-ups in marketplaces, consumer products, utilities, retail, professional services and technology with deep expertise in software/cloud and enterprise go-to-market acceleration. Yvonne thrives working with other talented leaders who share her commitment to delivering impact.

Yvonne currently serves on the board and audit committee for both Forrester [FORR] and Harvey Mudd College along with being an advisor to Snyk and a Sapphire Ventures Fellow. Previously Yvonne served as a board director for Airware (exit to Delair in 2018), MuleSoft [MULE] (exit to Salesforce in 2018), Bitium (exit to Google in 2017), and the Athena Alliance.

Yvonne's corporate experience includes: Airware where she was CEO and proved the value of drone analytics; New Relic where she was a key player in taking the company public and later CIO; VMware where she held numerous senior leadership roles scaling and diversifying the company; and Accenture where for over 17 years she enabled clients around the globe to lead in their industries leveraging technology.

Yvonne holds a BA in economics with a specialization in computing from UCLA and an MBA in strategy and operations from the university’s Anderson School of Business. Her market impact earned her recognition as a Woman of Influence in Silicon Valley; theBoardlist Top 20, SF Business Times Public Company CIO Award Winner, and as a WSJ Woman of Note.

Yvonne is an avid traveler and uses her experiences abroad to deepen her understanding of human interaction and experience.

Yvonne Wassenaar

CEO of Puppet

Puppet CEO, Yvonne Wassenaar, credits three fundamental attributes for becoming a CEO: curiosity, connection, and agility. Whether it’s her path from CIO to CEO, how Puppet has evolved its go-to-market strategy, or why it’s so important to have professional role models, Yvonne has a story for it and is sharing it today. And, don’t miss the advice she gives founders looking to use open source as part of their business.  


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ABOUT THE SHOW

Khira Gabliani

Investor at OpenView

Kaitlyn Henry

Investor at OpenView

Casey Renner

VP Executive Networks at OpenView