Becoming Product-Led With Customers in Old School Industries

Episode Thumbnail
00:00
00:00
This is a podcast episode titled, Becoming Product-Led With Customers in Old School Industries. The summary for this episode is: Chris O’Donnell, HubSpot's SVP of Product, has been with the company for years and was at the forefront of their shift away from marketing and sales-led growth towards product led growth. Chris explains how they were able to do this effectively with a customer base that spans across multiple industries. He also discusses how PLG can be adopted in "old-school industries" and the key changes an organization needs to make in order to do so effectively.
HubSpot's Shift to Product Led Growth
01:53 MIN
Sales vs. Self-Service: Which is Best?
02:50 MIN
Tailoring the Product Experience
04:15 MIN
How Do Teams Share Goals?
01:47 MIN
Outbound to Inbound to PLG
01:18 MIN

DESCRIPTION

Chris O’Donnell, HubSpot's SVP of Product, has been with the company for years and was at the forefront of their shift away from marketing and sales-led growth towards product led growth. Chris explains how they were able to do this effectively with a customer base that spans across multiple industries. He also discusses how PLG can be adopted in "old-school industries" and the key changes an organization needs to make in order to do so effectively.