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Episode 1  |  37:43 min

Becoming Product-Led With Customers in Old School Industries

Episode 1  |  37:43 min  |  03.17.2020

Becoming Product-Led With Customers in Old School Industries

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This is a podcast episode titled, Becoming Product-Led With Customers in Old School Industries. The summary for this episode is: Chris O’Donnell, HubSpot's SVP of Product, has been with the company for years and was at the forefront of their shift away from marketing and sales-led growth towards product led growth. Chris explains how they were able to do this effectively with a customer base that spans across multiple industries. He also discusses how PLG can be adopted in "old-school industries" and the key changes an organization needs to make in order to do so effectively.
Takeaway 1 | 01:53 MIN
HubSpot's Shift to Product Led Growth
Takeaway 2 | 02:50 MIN
Sales vs. Self-Service: Which is Best?
Takeaway 3 | 04:15 MIN
Tailoring the Product Experience
Takeaway 4 | 01:47 MIN
How Do Teams Share Goals?
Takeaway 5 | 01:18 MIN
Outbound to Inbound to PLG
Chris O’Donnell, HubSpot's SVP of Product, has been with the company for years and was at the forefront of their shift away from marketing and sales-led growth towards product led growth. Chris explains how they were able to do this effectively with a customer base that spans across multiple industries. He also discusses how PLG can be adopted in "old-school industries" and the key changes an organization needs to make in order to do so effectively.

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