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Episode 7  |  39:28 min

The Secret to Success in Product Led Growth

Episode 7  |  39:28 min  |  05.27.2020

The Secret to Success in Product Led Growth

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This is a podcast episode titled, The Secret to Success in Product Led Growth. The summary for this episode is: We all know and love HubSpot. In this episode we hear from Kieran Flanagan who is the VP of Marketing AND Growth at Hubspot. Blake and Kieran discuss the importance of Ops roles in a product-led model, the shift occurring today in B2B marketing, and how cross-functional teams are the org design secret to success in product led growth. All of that and more on this episode of BUILD.
Takeaway 1 | 00:58 MIN
The Most Complex Part of a Self-Serve Model Explained
Takeaway 2 | 01:32 MIN
The Shift in B2B Marketing
Takeaway 3 | 00:51 MIN
WTF is Growth Marketing?
Takeaway 4 | 00:50 MIN
When and Why You Shouldn't Go Freemium

We all know and love HubSpot. In this episode we hear from Kieran Flanagan who is the VP of Marketing AND Growth at Hubspot. Blake and Kieran discuss the importance of Ops roles in a product-led model, the shift occurring today in B2B marketing, and how cross-functional teams are the org design secret to success in product led growth. All of that and more on this episode of BUILD.

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