Episode Thumbnail
Episode 7  |  39:28 min

The Secret to Success in Product Led Growth

Episode 7  |  39:28 min  |  05.27.2020

The Secret to Success in Product Led Growth

00:00
00:00
This is a podcast episode titled, The Secret to Success in Product Led Growth. The summary for this episode is: We all know and love HubSpot. In this episode we hear from Kieran Flanagan who is the VP of Marketing AND Growth at Hubspot. Blake and Kieran discuss the importance of Ops roles in a product-led model, the shift occurring today in B2B marketing, and how cross-functional teams are the org design secret to success in product led growth. All of that and more on this episode of BUILD.
Takeaway 1 | 00:58 MIN
The Most Complex Part of a Self-Serve Model Explained
Takeaway 2 | 01:32 MIN
The Shift in B2B Marketing
Takeaway 3 | 00:51 MIN
WTF is Growth Marketing?
Takeaway 4 | 00:50 MIN
When and Why You Shouldn't Go Freemium

We all know and love HubSpot. In this episode we hear from Kieran Flanagan who is the VP of Marketing AND Growth at Hubspot. Blake and Kieran discuss the importance of Ops roles in a product-led model, the shift occurring today in B2B marketing, and how cross-functional teams are the org design secret to success in product led growth. All of that and more on this episode of BUILD.

More Episodes

Jürgen Spangl (Atlassian): Is Innovation Overrated?

Jürgen Spangl (Atlassian): Better Meetings = Better Collaboration

Astha Malik (Zendesk & VTEX): Recruiting For Product Marketing

Astha Malik (Zendesk & VTEX): Product Marketing 101

Pelin Kenez & Naman Khan (Zeplin): Design Delivery is Everything

Lauren Schuman (Mailchimp & Mural): Celebrate The Upgrade