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Episode 63  |  34:55 min

SurveyMonkey's Pricing Change 10 Years in the Making

Episode 63  |  34:55 min  |  06.19.2019

SurveyMonkey's Pricing Change 10 Years in the Making

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This is a podcast episode titled, SurveyMonkey's Pricing Change 10 Years in the Making. The summary for this episode is: <p>After a decade, it was finally time to make a change to SurveyMonkey’s pricing. In this episode, learn from Pri Carr (SVP, Strategic Development) and Jordan Nolff (Senior Manager, Business Strategy & Monetization) about how they were able to pull off a massive revamp of the pricing and packaging of a beloved PLG brand without seeing a meaningful impact on acquisition or churn.</p>

After a decade, it was finally time to make a change to SurveyMonkey’s pricing. In this episode, learn from Pri Carr (SVP, Strategic Development) and Jordan Nolff (Senior Manager, Business Strategy & Monetization) about how they were able to pull off a massive revamp of the pricing and packaging of a beloved PLG brand without seeing a meaningful impact on acquisition or churn.

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