Unpacking the New Customer Journey & How to Build a Growth Team

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This is a podcast episode titled, Unpacking the New Customer Journey & How to Build a Growth Team. The summary for this episode is: If you listened to the first intro episode you know why we’re here, to figure out the new customer journey and what that means for PLG and SaaS. Today we hear from Dave Grow, President and COO at Lucidchart. Lucidchart is now a household name in productivity software, enabling over 20 million users to think, work and communicate visually. Since he joined Dave has helped lead Lucid to more than $100M in ARR (annual recurring revenue) and >$1B valuation. On this episode of BUILD we discuss the concept of growth, what role each department plays in the product-led engine, and the shifting buyer persona found in a self-serve model.
Why Product Led Growth Isn't for Everyone
00:53 MIN
The Empowerment of Self-Serve
00:46 MIN
The Farther They Are From the Pain, The Less They Care
00:36 MIN
The Marketing Advantage of Self-Serve
00:26 MIN
MYTH BUSTED: Sales vs. Self-Serve
00:58 MIN
Why You Need to Re-Think the Customer Journey
00:53 MIN
Why Company Culture is Crucial to a Product Led Growth Company
00:23 MIN

DESCRIPTION

If you listened to the first intro episode you know why we’re here, to figure out the new customer journey and what that means for PLG and SaaS. Today we hear from Dave Grow, President and COO at Lucidchart. Lucidchart is now a household name in productivity software, enabling over 20 million users to think, work and communicate visually. Since he joined Dave has helped lead Lucid to more than $100M in ARR (annual recurring revenue) and >$1B valuation. On this episode of BUILD we discuss the concept of growth, what role each department plays in the product-led engine, and the shifting buyer persona found in a self-serve model.