Helping Is the New Selling: Why Drift Did Away with Lead Forms

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This is a podcast episode titled, Helping Is the New Selling: Why Drift Did Away with Lead Forms. The summary for this episode is: <div class="scrollable scrollable--vertical SingleTaskPane-body"> <div class="SingleTaskPane-feed"> <div class="StoryFeed"> <div class="FeedBlockStory StoryFeed-blockStory"> <div class="BlockStory"> <div class="BlockStory-block"> <div class="BlockStory-body"> <div class="truncatedRichText"> <div class="RichText truncatedRichText-richText">We expect real-time answers in our personal lives, but when it comes to businesses, getting in touch is often a lengthy and complicated process. Dave Gerhardt, VP of Marketing at Drift, discusses why the company did away with all lead forms to provide better, faster and more personal interactions with prospects and customers.</div> </div> </div> </div> </div> </div> </div> </div> </div>

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We expect real-time answers in our personal lives, but when it comes to businesses, getting in touch is often a lengthy and complicated process. Dave Gerhardt, VP of Marketing at Drift, discusses why the company did away with all lead forms to provide better, faster and more personal interactions with prospects and customers.