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Episode 10  |  32:38 min

AJ (Carrd): The Accidental Founder

Episode 10  |  32:38 min  |  01.20.2021

AJ (Carrd): The Accidental Founder

00:00
00:00
This is a podcast episode titled, AJ (Carrd): The Accidental Founder. The summary for this episode is: AJ never meant to start a company. He was building websites as a freelancer, but was frustrated with the popular website platforms. They were far too complex, so AJ built Carrd as the easiest way to make one-page websites. It launched on Product Hunt and took off faster than AJ had ever expected. Now with 800k users, it’s much more than a side project. And AJ has become much more than a freelancer. He’s a founder, even if it happened by accident. Tune in to hear AJ’s advice on what to do when your side project takes off with users and takes on a life of its own.
Takeaway 1 | 01:21 MIN
What Carrd is all about
Takeaway 2 | 00:41 MIN
How AJ learned about interface design
Takeaway 3 | 02:42 MIN
Carrd's users and use cases
Takeaway 4 | 01:27 MIN
How constraints unlocked more creativity
Takeaway 5 | 02:16 MIN
Starting with a blank canvas can be overwhelming
Takeaway 6 | 01:18 MIN
Why product testing is a must
Takeaway 7 | 01:36 MIN
Trusting the Carrd community
Takeaway 8 | 03:10 MIN
Carrd's unintentional growth
Takeaway 9 | 01:36 MIN
The accidental founder's journey
Takeaway 10 | 04:45 MIN
How to tell when to prioritize your side project

AJ never meant to start a company. He was building websites as a freelancer, but was frustrated with the popular website platforms. They were far too complex, so AJ built Carrd as the easiest way to make one-page websites. It launched on Product Hunt and took off faster than AJ had ever expected. Now with 800k users, it’s much more than a side project. And AJ has become much more than a freelancer. He’s a founder, even if it happened by accident. Tune in to hear AJ’s advice on what to do when your side project takes off with users and takes on a life of its own.

Key Takeaways:

[1:37] What is Carrd?

[1:50] AJ shares how he came up with the idea for Carrd.

[2:52] What did the work look like before Carrd?

[3:57] AJ talks about what motivated him to create Carrd.

[4:36] Who uses Carrd today and what are some of the popular use cases for what people are doing with it?

[5:29] AJ talks about the use-cases he never anticipated for Carrd.

[6:23] Did AJ think about the offering of what else exists in the market already?

[7:33] Is there a product philosophy that AJ has embodied as he built Carrd?

[10:05] AJ shares how the constraints ended up unlocking more creativity.

[12:16] AJ talks about how he made an effort to make it easier for people to get into Carrd and try it out.

[13:24] AJ explains how he tried out different products and realized that being able to test them first was a much-needed step.

[14:35] AJ talks about the importance of following the community.

[16:33] AJ explains why you have to have editorial control over the features of your product.

[18:28] AJ talks about distribution, explaining how Carrd got to be known and used by over 800,000 users.

[20:53] AJ talks about the unintentional viral growth of Carrd.

[23:35] Does AJ consider himself a founder?

[25:14] Blake talks about the difference between a “reluctant founder” and an “unintentional founder.”

[26:46] AJ shares how he started noticing that this side project was becoming something more.

[29:28] What advice would AJ give to himself six or 12 months ago, knowing what he knows now?

Guest Thumbnail
AJ
Founder of Carrd
Accidental founder of Carrd. Learn more at carrd.co
Follow AJ on Twitter

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