Episode Thumbnail
Episode 109  |  31:06 min

Brian Rothenberg (Defy VC) Building Eventbrite’s Viral Loop That Generated $300M in Revenue

Episode 109  |  31:06 min  |  09.16.2020

Brian Rothenberg (Defy VC) Building Eventbrite’s Viral Loop That Generated $300M in Revenue

00:00
00:00
This is a podcast episode titled, Brian Rothenberg (Defy VC) Building Eventbrite’s Viral Loop That Generated $300M in Revenue. The summary for this episode is: In this episode we hear from Brian Rothenberg, a Partner at the early stage venture capital firm, Defy. Brian was at Eventbrite for over 6 years from startup through IPO generating $300M revenue and nearly $3B market cap while serving as VP of Growth and running a $100M+ revenue line as GM. Blake and Brian discussed how Eventbrite’s growth model created a viral loop that led to massive success, how to go about building a distribution advantage and the biggest pitfalls of people who haven’t done this and how founders can go from siloed to a cross functional approach. All of that and more on this episode of BUILD.
Takeaway 1 | 00:17 MIN
What makes a strong product hook?
Takeaway 2 | 03:23 MIN
What are the biggest pitfalls in building a distribution advantage?
Takeaway 3 | 00:41 MIN
When is the right time to invest in paid marketing?
Takeaway 4 | 02:45 MIN
Eventbrite's growth model explained
Takeaway 5 | 01:32 MIN
How Evenbrite structures their growth team
In this episode we hear from Brian Rothenberg, a Partner at the early stage venture capital firm, Defy. Brian was at Eventbrite for over 6 years from startup through IPO generating $300M revenue and nearly $3B market cap while serving as VP of Growth and running a $100M+ revenue line as GM. Blake and Brian discussed how Eventbrite’s growth model created a viral loop that led to massive success, how to go about building a distribution advantage and the biggest pitfalls of people who haven’t done this and how founders can go from siloed to a cross functional approach. All of that and more on this episode of BUILD.
Guest Thumbnail
Brian Rothenberg
Partner at Defy VC
Brian currently works at the early stage venture capitalist firm Defy. Previously he was at Eventbrite for over 6 years from startup through IPO generating $300M revenue and nearly $3B market cap while serving as VP of Growth and running a $100M+ revenue line as GM.

More Episodes

Christine Itwaru (Pendo) Why Product Ops is Key to Product Led Success

Hubspot's Secret to Collaboration Between Marketing and Growth

Jay Simons (Atlassian) Shares the Secret to Creating Compounding Customer Value

Howie Liu (Airtable) on the Future of Low-Code/No-Code

How to Start Product Led Growth with Wes Bush and Blake Bartlett

How MongoDB Scaled Their Open Source Product with a Bottoms Up and Top Down Sales Motion