Brian Rothenberg (Defy VC) Building Eventbrite’s Viral Loop That Generated $300M in Revenue

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This is a podcast episode titled, Brian Rothenberg (Defy VC) Building Eventbrite’s Viral Loop That Generated $300M in Revenue. The summary for this episode is: In this episode we hear from Brian Rothenberg, a Partner at the early stage venture capital firm, Defy. Brian was at Eventbrite for over 6 years from startup through IPO generating $300M revenue and nearly $3B market cap while serving as VP of Growth and running a $100M+ revenue line as GM. Blake and Brian discussed how Eventbrite’s growth model created a viral loop that led to massive success, how to go about building a distribution advantage and the biggest pitfalls of people who haven’t done this and how founders can go from siloed to a cross functional approach. All of that and more on this episode of BUILD.
What makes a strong product hook?
00:17 MIN
What are the biggest pitfalls in building a distribution advantage?
03:23 MIN
When is the right time to invest in paid marketing?
00:41 MIN
Eventbrite's growth model explained
02:45 MIN
How Evenbrite structures their growth team
01:32 MIN

DESCRIPTION

In this episode we hear from Brian Rothenberg, a Partner at the early stage venture capital firm, Defy. Brian was at Eventbrite for over 6 years from startup through IPO generating $300M revenue and nearly $3B market cap while serving as VP of Growth and running a $100M+ revenue line as GM. Blake and Brian discussed how Eventbrite’s growth model created a viral loop that led to massive success, how to go about building a distribution advantage and the biggest pitfalls of people who haven’t done this and how founders can go from siloed to a cross functional approach. All of that and more on this episode of BUILD.

Today's Host

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Blake Bartlett

|Partner at OpenView

Today's Guests

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Brian Rothenberg

|Partner at Defy VC