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Episode 82  |  37:43 min

Becoming Product-Led With Customers in Old School Industries

Episode 82  |  37:43 min  |  03.17.2020

Becoming Product-Led With Customers in Old School Industries

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This is a podcast episode titled, Becoming Product-Led With Customers in Old School Industries. The summary for this episode is: Chris O’Donnell, HubSpot's SVP of Product, has been with the company for years and was at the forefront of their shift away from marketing and sales-led growth towards product led growth. Chris explains how they were able to do this effectively with a customer base that spans across multiple industries. He also discusses how PLG can be adopted in "old-school industries" and the key changes an organization needs to make in order to do so effectively.
Takeaway 1 | 01:53 MIN
HubSpot's Shift to Product Led Growth
Takeaway 2 | 02:50 MIN
Sales vs. Self-Service: Which is Best?
Takeaway 3 | 04:15 MIN
Tailoring the Product Experience
Takeaway 4 | 01:47 MIN
How Do Teams Share Goals?
Takeaway 5 | 01:18 MIN
Outbound to Inbound to PLG