Chris Miller (Hubspot) Using Advanced Segmentation to Serve a Diverse Audience
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This is a podcast episode titled, Chris Miller (Hubspot) Using Advanced Segmentation to Serve a Diverse Audience. The summary for this episode is: In this episode we hear from Chris Miller, the Director of Product Growth at Hubspot. Chris has been a key growth leader at Hubspot for over 4 years and he’s been instrumental in driving the company’s adoption of product led growth.
In today’s episode Blake and Chris unpack the differences between growth marketing and growth product, how to use the 3 D’s to solve growth problems (discoverability, desirability, doability), and how Hubspot uses advanced segmentation to serve a large and heterogeneous pool of prospects.
All of that and more on this episode of BUILD.
Key Takeaways
The difference between growth marketing and growth product
00:37 MIN
The difference between a feature PM and a growth PM
00:36 MIN
The 3 D's of growth (product design framework)
03:15 MIN
How to organize your team to achieve product adoption
01:38 MIN
How Hubspot built their product for multiple personas
03:16 MIN
The learn > collect > apply framework to Hubspot's product success
03:40 MIN
DESCRIPTION
In this episode we hear from Chris Miller, the Director of Product Growth at Hubspot. Chris has been a key growth leader at Hubspot for over 4 years and he’s been instrumental in driving the company’s adoption of product led growth. In today’s episode Blake and Chris unpack the differences between growth marketing and growth product, how to use the 3 D’s to solve growth problems (discoverability, desirability, doability), and how Hubspot uses advanced segmentation to serve a large and heterogeneous pool of prospects. All of that and more on this episode of BUILD.Today's Host
Blake Bartlett
|Partner at OpenView
Today's Guests
Chris Miller
|Director of Product Growth at Hubspot
Chris Miller, the Director of Product Growth at Hubspot. Chris has been a key growth leader at Hubspot for over 4 years and he’s been instrumental in driving the company’s adoption of product led growth.
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