Anne DelSanto (Board Director): Building Cross-Functional Sales Teams

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This is a podcast episode titled, Anne DelSanto (Board Director): Building Cross-Functional Sales Teams . The summary for this episode is: <p><span style="color: rgb(0, 0, 0); background-color: transparent;">Anne DelSanto has seen it all. She’s currently an independent board member for five public and private companies in the tech space: Axonius, Traction on Demand, Juniper Networks, New Relic, Inc., and Advanced Energy. Before, she led cross-functional teams at IBM, Oracle, and Salesforce. She knows what it takes to build deeper employee engagement and how vital it is for a company’s success. Today she’s sharing these tips as well as the key areas product-led growth founders need to focus if they want to succeed.&nbsp; </span></p><p><br></p>
Anne's career trajectory - from IBM to Salesforce
02:24 MIN
You don't have a company unless you have a customer
01:43 MIN
How to approach customer segmentation
01:20 MIN
Working cross-functionally to establish metrics
02:36 MIN
What it was like founding Oracle's DIrect Women's Network
02:19 MIN
Measuring the success of your first 100 days at a new company
02:19 MIN
Landing your first board seat
03:53 MIN
How to get more representation in technology
01:58 MIN
Advice Anne gives to founders of software companies
01:11 MIN
The future of product led growth
02:49 MIN
Anne's apps she can't live without
00:18 MIN

DESCRIPTION

Anne DelSanto has seen it all. She’s currently an independent board member for five public and private companies in the tech space: Axonius, Traction on Demand, Juniper Networks, New Relic, Inc., and Advanced Energy. Before, she led cross-functional teams at IBM, Oracle, and Salesforce. She knows what it takes to build deeper employee engagement and how vital it is for a company’s success. Today she’s sharing these tips as well as the key areas product-led growth founders need to focus if they want to succeed. 


Key Takeaways:

[1:45] Anne talks about her career trajectory that ledger to the point where she is today.

[4:44] Why are customers so important?

[6:15] Anne shares her advice about customer segmentation.

[8:01] How has Anne approached bringing teams together to ensure synergies and establish metrics?

[10:41] Anne shares how it was to found Oracle Direct Women's Network and how she attracted and retain women in her organization.

[13:28] What did the first 100 days look like for Anne at SalesForce and how did she measure her success?

[16:12] How did Anne get to be a board member of 5 companies?

[17:55] What makes a successful board room?

[19:53] How does Anne give opportunities to all in tech and how does she build representation in the technology community?

[21:55] What advice does Anne have for founders of software companies?

[23:08] What trends does Anne think will play out in the next 5 to 10 years?

[25:48] Anne talks about her female role models.

[26:32] What is one thing Anne can´t live without?

[27:08] If Anne can have one superpower, what would it be?

[28:02] Is there an app on Anne’s phone that she cannot live without?

Today's Host

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Blake Bartlett

|Partner at OpenView

Today's Guests

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Anne DelSanto

|Board Director