How Datadog Generates Over Half a Billion in Revenue with Their Product-led Go-to-Market Strategy

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This is a podcast episode titled, How Datadog Generates Over Half a Billion in Revenue with Their Product-led Go-to-Market Strategy. The summary for this episode is: Datadog is known for being the essential monitoring platform for cloud applications. Alex Rosemblat (VP of Marketing) explains how Datadog generates over half a billion in revenue annually by going both bottoms up with individual developers, as well as top down with technology executives simultaneously in their go-to-market strategy. Blake and Alex also unpack how to decide which leads get human attention, what team owns success metrics in a PLG model, and the best way to cross promote your product. All of that and more on this episode of BUILD.
How Self-Service Unlocks the Time to Value Advantage Against Competitors
00:56 MIN
How Datadog Structures their Teams for Marketing & Growth Success
01:21 MIN
Why Datadog Doesn't Have a "Growth" Team
00:35 MIN
Product is More Than Just the Software, It's an Experience
02:16 MIN
The Right Way to Cross Promote Your Products
01:46 MIN

DESCRIPTION

Datadog is known for being the essential monitoring platform for cloud applications. Alex Rosemblat (VP of Marketing) explains how Datadog generates over half a billion in revenue annually by going both bottoms up with individual developers, as well as top down with technology executives simultaneously in their go-to-market strategy. Blake and Alex also unpack how to decide which leads get human attention, what team owns success metrics in a PLG model, and the best way to cross promote your product. All of that and more on this episode of BUILD.