Episode Thumbnail
Episode 8  |  36:36 min

How Datadog Generates Over Half a Billion in Revenue with Their Product-led Go-to-Market Strategy

Episode 8  |  36:36 min  |  06.10.2020

How Datadog Generates Over Half a Billion in Revenue with Their Product-led Go-to-Market Strategy

00:00
00:00
This is a podcast episode titled, How Datadog Generates Over Half a Billion in Revenue with Their Product-led Go-to-Market Strategy. The summary for this episode is: Datadog is known for being the essential monitoring platform for cloud applications. Alex Rosemblat (VP of Marketing) explains how Datadog generates over half a billion in revenue annually by going both bottoms up with individual developers, as well as top down with technology executives simultaneously in their go-to-market strategy. Blake and Alex also unpack how to decide which leads get human attention, what team owns success metrics in a PLG model, and the best way to cross promote your product. All of that and more on this episode of BUILD.
Takeaway 1 | 00:56 MIN
How Self-Service Unlocks the Time to Value Advantage Against Competitors
Takeaway 2 | 01:21 MIN
How Datadog Structures their Teams for Marketing & Growth Success
Takeaway 3 | 00:35 MIN
Why Datadog Doesn't Have a "Growth" Team
Takeaway 4 | 02:16 MIN
Product is More Than Just the Software, It's an Experience
Takeaway 5 | 01:46 MIN
The Right Way to Cross Promote Your Products
Datadog is known for being the essential monitoring platform for cloud applications. Alex Rosemblat (VP of Marketing) explains how Datadog generates over half a billion in revenue annually by going both bottoms up with individual developers, as well as top down with technology executives simultaneously in their go-to-market strategy. Blake and Alex also unpack how to decide which leads get human attention, what team owns success metrics in a PLG model, and the best way to cross promote your product. All of that and more on this episode of BUILD.

More Episodes

Season 11 | BUILD with Blake Bartlett

Ed Sim (Boldstart): What Do VCs Look for in PLG Founders?

Paige Paquette (Calyx): Developer Relations vs. Developer Marketing

Paige Paquette (Calyx): Building a Developer Program

Ben Jabbawy (Privy): The CEO-CMO Relationship

Ben Jabbawy (Privy): App Store Distribution