Astha Malik (Zendesk & VTEX): Recruiting For Product Marketing
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This is a podcast episode titled, Astha Malik (Zendesk & VTEX): Recruiting For Product Marketing. The summary for this episode is: <p>Astha shares what traits make for a great product marketing hire (hint: it’s all about the customer) and tips on how to land your first board director role. Plus, find out what she loves most about her hometown of Delhi, India. </p>
DESCRIPTION
Astha shares what traits make for a great product marketing hire (hint: it’s all about the customer) and tips on how to land your first board director role. Plus, find out what she loves most about her hometown of Delhi, India.
Today's Host

Blake Bartlett
|Partner at OpenView
Today's Guests

Astha Malik
|VP of Go-to-Market Strategy at Zendesk
Astha is a marketing leader with a proven track record of bringing category defining solutions to market with over 18 years of experience in driving strategic go-to-market initiatives and building top performing teams with demonstrated success in accelerating revenue growth. She is experienced in leading senior marketing teams for award-winning SaaS, on-premises and hybrid enterprise software solutions with responsibilities in managing go-to-market strategy, growth and demand marketing, sales and channel enablement, alliance management and product launches.
Astha's been recognized for the ability to naturally lead initiatives and start-up non-existent functions, projects and processes to fill business gaps with operational excellence. She has exceptional leadership skills with the ability to clearly communicate strategy that cross-functional teams aggressively execute. She earned a Master of Science degree with the highest distinction and a Director's Award for academic excellence.
As an active advocate for diversity and leadership she has been recognized with awards by organizations committed to the cause including Female Executive of the Year - Stevie awards for women in business and Business Leadership Award by the National Diversity Council.
Follow Astha on LinkedIn