How to Start Product Led Growth with Wes Bush and Blake Bartlett
This is a podcast episode titled, How to Start Product Led Growth with Wes Bush and Blake Bartlett. The summary for this episode is: In this episode we hear from Wes Bush, founder of the Product Led Institute, author of “Product Led Growth: How to Build a Product That Sells Itself” and fellow PLG enthusiast. Blake and Wes discuss the importance of customer empathy, how to get started with product led growth and why building great products is a lot like bowling. All of that and more on this episode of BUILD.
Where to start with product led growth
The best way to lower your customer acquisition cost
Are you targeting the right person?
The shift in persona in the new customer journey
Why product led growth matters to all SaaS businesses whether they realize it or not
Why product design is a lot like bowling
How to use product data to bring users back
When your sales team can make the most impact