This is a podcast episode titled, Notion’s Roadmap for Building a Winning Brand. The summary for this episode is: Camille Ricketts, Head of Marketing at Notion, is building a B2B brand that embodies honesty and humility.
Learn why Camille is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.
Takeaway 1 | 01:06 MIN
Camille talks about the 3 pillars of Notion's marketing
Takeaway 2 | 01:04 MIN
Camille talks about the importance of cleverness more than efficiency
Takeaway 3 | 00:26 MIN
Notion's core DNA, product delight, and aha moments
Takeaway 4 | 01:03 MIN
The importance of B2B brand and the rise of the End User Era
Takeaway 5 | 00:51 MIN
What kind of content metrics should a company that's starting to build a brand think about?