Jay Simons (Atlassian) Shares the Secret to Creating Compounding Customer Value

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This is a podcast episode titled, Jay Simons (Atlassian) Shares the Secret to Creating Compounding Customer Value. The summary for this episode is: Jay Simons, Atlassian’s President for the last 12 years, joined the company in 2008 when the company was already a product-led success making an estimated $150 million in revenue that year. Now in 2020, Atlassian’s revenue guidance is more than 10X that number at nearly $1.6 billion dollars. Jay has helped lead and grow their product led growth efforts and has created a truly epic revenue engine. In today’s episode we unpack Atlassian’s secret to creating compounding customer value, how Atlassian uses pricing as a competitive advantage, and the role of human champions in a self-serve customer journey. That and more on this episode of the BUILD podcast.
How Atlassian builds great products
02:15 MIN
DIY software explained
01:08 MIN
Why Atlassian chose self-serve
04:49 MIN
The most common friction point for SaaS customers
00:17 MIN
Why and how Atlassian created an offline business
00:21 MIN
How Atlassian attracts and builds their top of funnel
00:38 MIN
The power of a clear single call-to-action
01:04 MIN
How Atlassian approaches customer acquisition
01:05 MIN

DESCRIPTION

Jay Simons, Atlassian’s President for the last 12 years, joined the company in 2008 when the company was already a product-led success making an estimated $150 million in revenue that year. Now in 2020, Atlassian’s revenue guidance is more than 10X that number at nearly $1.6 billion dollars. Jay has helped lead and grow their product led growth efforts and has created a truly epic revenue engine. In today’s episode we unpack Atlassian’s secret to creating compounding customer value, how Atlassian uses pricing as a competitive advantage, and the role of human champions in a self-serve customer journey. That and more on this episode of the BUILD podcast.