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Episode 2  |  23:55 min

SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth

Episode 2  |  23:55 min  |  01.29.2020

SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth

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This is a podcast episode titled, SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth. The summary for this episode is: Leela Srinivasan, SurveyMonkey's CMO, is no stranger to experimenting with marketing tactics to get products into the hands of users. Learn how SurveyMonkey made the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.
Leela Srinivasan, SurveyMonkey's CMO, is no stranger to experimenting with marketing tactics to get products into the hands of users. Learn how SurveyMonkey made the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

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