Howie Liu (Airtable) on the Future of Low-Code/No-Code

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This is a podcast episode titled, Howie Liu (Airtable) on the Future of Low-Code/No-Code. The summary for this episode is: In this episode Airtable’s Co-Founder and CEO Howie Liu unpacks the hype and substance of the low-code/no-code movement, the challenges of building a mass market platform with a hugely diverse customer base and how to nail a self-serve strategy in the enterprise. All of that and more in this episode of the OV BUILD podcast.
The hype vs. the substance of the low-code/no-code movement
03:32 MIN
The biggest risk of failure in building a software platform
00:09 MIN
How to create a platform for specific use cases without getting too specific
02:09 MIN
Why Airtable uses a team approach to user acquisition
02:04 MIN
The pros and cons of self-serve
00:47 MIN
How Airtable achieves compound growth with a bottoms up adoption model
00:49 MIN
Why Airtable has a growth team
00:58 MIN
How Airtable built a successful sales team culture to win more deals
02:21 MIN

DESCRIPTION

In this episode Airtable’s Co-Founder and CEO Howie Liu unpacks the hype and substance of the low-code/no-code movement, the challenges of building a mass market platform with a hugely diverse customer base and how to nail a self-serve strategy in the enterprise. All of that and more in this episode of the OV BUILD podcast.