Episode Thumbnail
Episode 111  |  40:13 min

Stella Garber (Trello/Atlassian) Integrating a Freemium Product into a Traditional SaaS Business Model

Episode 111  |  40:13 min  |  10.14.2020

Stella Garber (Trello/Atlassian) Integrating a Freemium Product into a Traditional SaaS Business Model

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This is a podcast episode titled, Stella Garber (Trello/Atlassian) Integrating a Freemium Product into a Traditional SaaS Business Model. The summary for this episode is: In this episode we hear from Stella Garber (Head of Marketing, Trello at Atlassian). Stella is known for building out Trello's marketing team and strategy as their first marketing executive, and for leading the team through a $425 million dollar acquisition by Atlassian. Stella and Blake unpack the role of B2C marketing strategies in today's B2B environment, how to make agile marketing decisions in a product-led world and Trello’s biggest lessons learned on freemium pricing. All of that and more on this episode of BUILD.
Takeaway 1 | 00:57 MIN
How to make agile marketing decisions in a product-led world
Takeaway 2 | 00:38 MIN
Integrating a freemium product into a traditional SaaS business model
Takeaway 3 | 01:46 MIN
What makes something "Trello-y"
Takeaway 4 | 04:11 MIN
The differences in marketing a product like Trello versus a traditional SaaS product
Takeaway 5 | 02:31 MIN
The role of B2C marketing strategies in today's B2B environment
Takeaway 6 | 02:31 MIN
How Trello's GTM team functions
Takeaway 7 | 03:10 MIN
The advantage of choosing authenticity over being opportunistic
In this episode we hear from Stella Garber (Head of Marketing, Trello at Atlassian). Stella is known for building out Trello's marketing team and strategy as their first marketing executive, and for leading the team through a $425 million dollar acquisition by Atlassian. Stella and Blake unpack the role of B2C marketing strategies in today's B2B environment, how to make agile marketing decisions in a product-led world and Trello’s biggest lessons learned on freemium pricing. All of that and more on this episode of BUILD.
Guest Thumbnail
Stella Garber
Head of Marketing, Trello at Atlassian
Stella Garber (Head of Marketing, Trello at Atlassian). Stella is known for building out Trello's marketing team and strategy as their first marketing executive, and for leading the team through a $425 million dollar acquisition by Atlassian.

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