Stella Garber (Trello/Atlassian) Integrating a Freemium Product into a Traditional SaaS Business Model

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This is a podcast episode titled, Stella Garber (Trello/Atlassian) Integrating a Freemium Product into a Traditional SaaS Business Model. The summary for this episode is: In this episode we hear from Stella Garber (Head of Marketing, Trello at Atlassian). Stella is known for building out Trello's marketing team and strategy as their first marketing executive, and for leading the team through a $425 million dollar acquisition by Atlassian. Stella and Blake unpack the role of B2C marketing strategies in today's B2B environment, how to make agile marketing decisions in a product-led world and Trello’s biggest lessons learned on freemium pricing. All of that and more on this episode of BUILD.
How to make agile marketing decisions in a product-led world
00:57 MIN
Integrating a freemium product into a traditional SaaS business model
00:38 MIN
What makes something "Trello-y"
01:46 MIN
The differences in marketing a product like Trello versus a traditional SaaS product
04:11 MIN
The role of B2C marketing strategies in today's B2B environment
02:31 MIN
How Trello's GTM team functions
02:31 MIN
The advantage of choosing authenticity over being opportunistic
03:10 MIN

DESCRIPTION

In this episode we hear from Stella Garber (Head of Marketing, Trello at Atlassian). Stella is known for building out Trello's marketing team and strategy as their first marketing executive, and for leading the team through a $425 million dollar acquisition by Atlassian. Stella and Blake unpack the role of B2C marketing strategies in today's B2B environment, how to make agile marketing decisions in a product-led world and Trello’s biggest lessons learned on freemium pricing. All of that and more on this episode of BUILD.

Today's Host

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Blake Bartlett

|Partner at OpenView

Today's Guests

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Stella Garber

|Head of Marketing, Trello at Atlassian