Episode Thumbnail
Episode 48  |  31:56 min

Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era

Episode 48  |  31:56 min  |  03.06.2019

Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era

00:00
00:00
This is a podcast episode titled, Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era. The summary for this episode is: <p>You've seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the SVP of Product & Growth at Malwarebytes and formerly the SVP of Growth at SurveyMonkey, wrote the book on growth. This episode is all about the importance of a solid analytics platform, the metrics freemium businesses should focus on, how to make your customers drive acquisition and how the Growth team fits in with the rest of the business. Learn from her biggest wins.</p>

You've seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the SVP of Product & Growth at Malwarebytes and formerly the SVP of Growth at SurveyMonkey, wrote the book on growth. This episode is all about the importance of a solid analytics platform, the metrics freemium businesses should focus on, how to make your customers drive acquisition and how the Growth team fits in with the rest of the business. Learn from her biggest wins.

More Episodes

Season 11 | BUILD with Blake Bartlett

Ed Sim (Boldstart): What Do VCs Look for in PLG Founders?

Paige Paquette (Calyx): Developer Relations vs. Developer Marketing

Paige Paquette (Calyx): Building a Developer Program

Ben Jabbawy (Privy): The CEO-CMO Relationship

Ben Jabbawy (Privy): App Store Distribution