Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era
00:00
00:00
1x
- 0.5
- 1
- 1.25
- 1.5
- 1.75
- 2
This is a podcast episode titled, Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era. The summary for this episode is: <p>You've seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the SVP of Product & Growth at Malwarebytes and formerly the SVP of Growth at SurveyMonkey, wrote the book on growth. This episode is all about the importance of a solid analytics platform, the metrics freemium businesses should focus on, how to make your customers drive acquisition and how the Growth team fits in with the rest of the business. Learn from her biggest wins.</p>
DESCRIPTION
You've seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the SVP of Product & Growth at Malwarebytes and formerly the SVP of Growth at SurveyMonkey, wrote the book on growth. This episode is all about the importance of a solid analytics platform, the metrics freemium businesses should focus on, how to make your customers drive acquisition and how the Growth team fits in with the rest of the business. Learn from her biggest wins.
Today's Host
Blake Bartlett
|Partner at OpenView
Recent Episodes
Patrick Campbell (ProfitWell): Work-Life Balance for Founders
Episode 67 | 02.24.2023
Patrick Campbell (ProfitWell): What’s the “Right” Culture for Your Company?
Episode 66 | 02.22.2023
Ryan Carlson (ex-Wiz, Okta): Category Creation is Overrated
Episode 65 | 12.02.2022
Ryan Carlson (ex-Wiz, Okta): Company Values = Marketing Message
Episode 64 | 11.30.2022
Raj Sarkar (ex-1Password, Atlassian): PLG Data Infrastructure
Episode 63 | 11.18.2022
Raj Sarkar (ex-1Password, Atlassian): B2B Brand Marketing
Episode 62 | 11.16.2022