Building to Last | Graham Smith

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This is a podcast episode titled, Building to Last | Graham Smith. The summary for this episode is: Graham Smith former CFO at Salesforce shares his insights on how to build during a downturn in our brand new podcast series, Building to Last.
Focus on cash
00:47 MIN
How to manage employee cuts across marketing, sales, product and customer success
03:08 MIN
Using crisis to your advantage
00:54 MIN
Talking to your board throughout an economic downturn
01:05 MIN
The 5 C's to focus on
00:27 MIN
The importance of EQ during a time of crisis
00:31 MIN
Be honest about productivity
00:34 MIN
Checking in on larger and smaller customers
00:37 MIN
How to transition from monthly payment to annual payments with consideration for your customers
02:28 MIN
The most successful companies focus on prioritization
01:44 MIN
Thinking about single points of failure in a new way
01:05 MIN

DESCRIPTION

Graham Smith former CFO at Salesforce shares his insights on how to build during a downturn in our brand new podcast series, Building to Last.