Jordan Walker & Justin Mitchell (Yac): Product as Marketing

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This is a podcast episode titled, Jordan Walker & Justin Mitchell (Yac): Product as Marketing. The summary for this episode is: <p>Yac started as an agency side project. But after winning a big Product Hunt hackathon, investors started tweeting at them. In a few days, Justin and Jordan were now startup co-founders, and those tweets turned into a $400k seed round. Hear how Yac made Twitter their best channel for everything, and how you can create real community online.</p><p><br></p><p><strong>Mentioned in this episode:</strong></p><p><a href="https://openviewpartners.com/newsletter/#.YfRAM-rMIuU" rel="noopener noreferrer" target="_blank">Sign up for OpenView's weekly newsletter</a></p><p><a href="https://www.linkedin.com/in/jordanlwalkerrr/" rel="noopener noreferrer" target="_blank">Jordan Walker, Co-Founder</a></p><p><a href="https://www.linkedin.com/in/itsthisjustin/" rel="noopener noreferrer" target="_blank">Justin Mitchell, Co-Founder and CEO</a></p><p><a href="https://www.yac.com/" rel="noopener noreferrer" target="_blank">YAC</a></p><p>Follow <a href="https://www.linkedin.com/in/blakebartlett" rel="noopener noreferrer" target="_blank">Blake Bartlett on Linkedin</a>.&nbsp;</p><p>Podcast produced by <a href="https://openviewpartners.com/" rel="noopener noreferrer" target="_blank">OpenView</a>.</p><p>View our <a href="https://openviewpartners.com/blog" rel="noopener noreferrer" target="_blank">blog </a>for more context/inspiration.</p><p><a href="https://www.linkedin.com/company/openview-/" rel="noopener noreferrer" target="_blank">OpenView on Linkedin</a></p><p><a href="https://twitter.com/openviewventure" rel="noopener noreferrer" target="_blank">OpenView on Twitter</a></p><p><a href="https://www.instagram.com/openviewventure/" rel="noopener noreferrer" target="_blank">OpenView on Instagram</a></p><p><a href="https://www.facebook.com/OpenViewVenture/" rel="noopener noreferrer" target="_blank">OpenView on Facebook</a></p>

DESCRIPTION

Yac started as an agency side project. But after winning a big Product Hunt hackathon, investors started tweeting at them. In a few days, Justin and Jordan were now startup co-founders, and those tweets turned into a $400k seed round. Hear how Yac made Twitter their best channel for everything, and how you can create real community online.


Mentioned in this episode:

Sign up for OpenView's weekly newsletter

Jordan Walker, Co-Founder

Justin Mitchell, Co-Founder and CEO

YAC

Follow Blake Bartlett on Linkedin

Podcast produced by OpenView.

View our blog for more context/inspiration.

OpenView on Linkedin

OpenView on Twitter

OpenView on Instagram

OpenView on Facebook