Todd Olson (Pendo): Navigating Common Pitfalls in Cross-Functional Teams

DESCRIPTION

For more from Todd Olson, listen to his original episode of  BUILD season 7, and make sure to check out “The Product-Led Organization” on Amazon or wherever great books are sold: https://www.amazon.com/Data-Driven-Product-Software-Customers-Without/dp/1119660874.

Key Takeaways:

[1:23] Todd talks about his bookThe Product-Led Organization.

[1:55] Todd explains what putting product at the center of the customer experience really means and shares examples of how that looks in practice
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[5:05] The benefits of the product-led experience have been amplified with the pandemic.

[5:51] Todd talks about retention and how the entire customer lifecycle benefits from being product-led.

[6:13] Todd talks about the different aspects of onboarding

[9:25] Showing the benefits of using a platform.

[10:57] Todd shares his thought in regards to developing a healthy kind of addiction or reliance on your product.

[13:05] Todd explains the meaning of addition through subtraction in a product-led organization.

[16:23] Todd talks about org design and the trend of organizations that moved towards product-led to have more hybrid or cross-functional teams.

[18:25] What does “wholeocracy” looks like?

[20:11] What are cross-functional teams organized around?

[22:26] Todd talks about balancing the benefits and the challenges of a cross-functional team.

[23:21] If a company wants to become a product-led organization, where to begin?

[24:13] Todd shares the most exciting topics he discussed at the Pandemonium Event