Todd Olson (Pendo): Navigating Common Pitfalls in Cross-Functional Teams
For more from Todd Olson, listen to his original episode of BUILD season 7, and make sure to check out “The Product-Led Organization” on Amazon or wherever great books are sold: https://www.amazon.com/Data-Driven-Product-Software-Customers-Without/dp/1119660874.
[1:23] Todd talks about his bookThe Product-Led Organization.
[1:55] Todd explains what putting product at the center of the customer experience really means and shares examples of how that looks in practice
[5:05] The benefits of the product-led experience have been amplified with the pandemic.
[5:51] Todd talks about retention and how the entire customer lifecycle benefits from being product-led.
[6:13] Todd talks about the different aspects of onboarding
[9:25] Showing the benefits of using a platform.
[10:57] Todd shares his thought in regards to developing a healthy kind of addiction or reliance on your product.
[13:05] Todd explains the meaning of addition through subtraction in a product-led organization.
[16:23] Todd talks about org design and the trend of organizations that moved towards product-led to have more hybrid or cross-functional teams.
[18:25] What does “wholeocracy” looks like?
[20:11] What are cross-functional teams organized around?
[22:26] Todd talks about balancing the benefits and the challenges of a cross-functional team.
[23:21] If a company wants to become a product-led organization, where to begin?
[24:13] Todd shares the most exciting topics he discussed at the Pandemonium Event