Todd Olson (Pendo): Navigating Common Pitfalls in Cross-Functional Teams

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This is a podcast episode titled, Todd Olson (Pendo): Navigating Common Pitfalls in Cross-Functional Teams. The summary for this episode is: Todd Olson is the CEO of Pendo, the leading software platform for product teams. Todd recently wrote a book called, “The Product-Led Organization,” and we unpack its key themes in this episode. Learn about the importance of cross-functional teams, but also how to work through key challenges that arise when more folks are involved in decisions. Plus, you’ll hear about the power of “addition through subtraction” when it comes to product management. All that (and more) on this episode of BUILD.
Why becoming product-led is paramount for any business today, not just software businesses
00:39 MIN
What it means to be truly product-led and how to automate retention
02:56 MIN
Addition through subtraction - the key to product-led project management
02:52 MIN
Todd's tips for creating cross-functional teams that work well
01:52 MIN
How to embrace cross-functional teams without endlessly chasing consensus
01:25 MIN


For more from Todd Olson, listen to his original episode of  BUILD season 7, and make sure to check out “The Product-Led Organization” on Amazon or wherever great books are sold:

Key Takeaways:

[1:23] Todd talks about his bookThe Product-Led Organization.

[1:55] Todd explains what putting product at the center of the customer experience really means and shares examples of how that looks in practice

[5:05] The benefits of the product-led experience have been amplified with the pandemic.

[5:51] Todd talks about retention and how the entire customer lifecycle benefits from being product-led.

[6:13] Todd talks about the different aspects of onboarding

[9:25] Showing the benefits of using a platform.

[10:57] Todd shares his thought in regards to developing a healthy kind of addiction or reliance on your product.

[13:05] Todd explains the meaning of addition through subtraction in a product-led organization.

[16:23] Todd talks about org design and the trend of organizations that moved towards product-led to have more hybrid or cross-functional teams.

[18:25] What does “wholeocracy” looks like?

[20:11] What are cross-functional teams organized around?

[22:26] Todd talks about balancing the benefits and the challenges of a cross-functional team.

[23:21] If a company wants to become a product-led organization, where to begin?

[24:13] Todd shares the most exciting topics he discussed at the Pandemonium Event