2020: A Wild Year for SaaS Metrics

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This is a podcast episode titled, 2020: A Wild Year for SaaS Metrics. The summary for this episode is: 2020 was a big year for SaaS. From IPOs to record-breaking quarters to huge M&A deals, there was no shortage of activity. But how did the average SaaS company fare in 2020? Was the breakneck growth experienced by Zoom, Shopify, and Snowflake common to the rest of the industry? Or did COVID have a bigger impact on software than the standard press headline would suggest? OpenView surveyed 1,200 software companies for our annual SaaS Benchmarks study. This year’s survey revealed the impact of COVID-19 on software companies, and some of the results may surprise you. In this episode of BUILD, we hear from the masterminds behind the report, OpenView’s own Kyle Poyar and Sean Fanning.
Top takeaways from the 2020 SaaS Metrics Report
02:12 MIN
The most popular PLG tactics
02:59 MIN
What's next in 2021
01:49 MIN
How to get back to hyper-growth mode
03:43 MIN
Is VC a seller's market?
01:56 MIN
What's the progress on diversity in tech?
01:52 MIN
What's the progress on diversity in tech?
01:52 MIN

DESCRIPTION

2020 was a big year for SaaS. From IPOs to record-breaking quarters to huge M&A deals, there was no shortage of activity. But how did the average SaaS company fare in 2020? Was the breakneck growth experienced by Zoom, Shopify, and Snowflake common to the rest of the industry? Or did COVID have a bigger impact on software than the standard press headline would suggest?


OpenView surveyed 1,200 software companies for our annual SaaS Benchmarks study. This year’s survey revealed the impact of COVID-19 on software companies, and some of the results may surprise you. In this episode of BUILD, we hear from the masterminds behind the report, OpenView’s own Kyle Poyar and Sean Fanning.


Key Takeaways:

[1:33] What is the purpose of having a SaaS benchmarks report every year?

[3:26] Who participated in the survey this year?

[5:30] Kyle and Sean share their top takeaways.

[7:51] How did PLG (product-led growth) companies fare to more traditional SaaS companies in this survey?

[11:14] Kyle and Sean share what they have learned from the specific questions in regards to PLG in the survey.

[14:58] Kyle and Sean talk about the key trends that they have seen, based on what they saw in the survey.

[16:58] How can companies do that wise and conscious growth and be mindful of the inputs and the outputs?

[20:52] Sean talks about tactics and metrics.

[23:10] How do founders feel about fundraising and how do they really feel about their VCs?

[25:46] Kyle and Sean share what they learned about diversity, equity, and inclusion from the answers to some questions on the survey.


Mentioned in this episode:

Brought to you by OpenView Ventures

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Today's Host

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Blake Bartlett

|Partner at OpenView

Today's Guests

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Sean Fanning

|Director of Corporate Development at OpenView
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Kyle Poyar

|VP of Growth at OpenView