Hubspot's Secret to Collaboration Between Marketing and Growth

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This is a podcast episode titled, Hubspot's Secret to Collaboration Between Marketing and Growth. The summary for this episode is: In this episode we hear from Kipp Bodnar, Chief Marketing Officer at Hubspot. Kipp shares how a self-service journey fundamentally changes B2B marketing, his view that anyone (including C-level executives) can introduce a new self-service tool to a team, and Hubspot's secret to collaboration between marketing and growth. All of that and more on this episode of BUILD.
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DESCRIPTION

In this episode we hear from Kipp Bodnar, Chief Marketing Officer at Hubspot. Kipp shares how a self-service journey fundamentally changes B2B marketing, his view that anyone (including C-level executives) can introduce a new self-service tool to a team, and Hubspot's secret to collaboration between marketing and growth. All of that and more on this episode of BUILD.