Hubspot's Secret to Collaboration Between Marketing and Growth
00:00
00:00
1x
- 0.5
- 1
- 1.25
- 1.5
- 1.75
- 2
This is a podcast episode titled, Hubspot's Secret to Collaboration Between Marketing and Growth. The summary for this episode is: In this episode we hear from Kipp Bodnar, Chief Marketing Officer at Hubspot. Kipp shares how a self-service journey fundamentally changes B2B marketing, his view that anyone (including C-level executives) can introduce a new self-service tool to a team, and Hubspot's secret to collaboration between marketing and growth. All of that and more on this episode of BUILD.
Key Takeaways
The key to a successful SaaS business
00:42 MIN
How to win in a value based economy
00:52 MIN
The core mistake companies make with product led growth
00:14 MIN
The secret to product led growth from Hubspot's CMO
01:26 MIN
What does Hubspot's Growth team look like and how does it function?
01:13 MIN
The only way to do product led growth successfully
00:08 MIN
Why your product led growth go-to-market strategy isn't working
00:33 MIN
DESCRIPTION
In this episode we hear from Kipp Bodnar, Chief Marketing Officer at Hubspot. Kipp shares how a self-service journey fundamentally changes B2B marketing, his view that anyone (including C-level executives) can introduce a new self-service tool to a team, and Hubspot's secret to collaboration between marketing and growth. All of that and more on this episode of BUILD.Today's Host
Blake Bartlett
|Partner at OpenView
Recent Episodes
Patrick Campbell (ProfitWell): Work-Life Balance for Founders
Episode 67 | 02.24.2023
Patrick Campbell (ProfitWell): What’s the “Right” Culture for Your Company?
Episode 66 | 02.22.2023
Ryan Carlson (ex-Wiz, Okta): Category Creation is Overrated
Episode 65 | 12.02.2022
Ryan Carlson (ex-Wiz, Okta): Company Values = Marketing Message
Episode 64 | 11.30.2022
Raj Sarkar (ex-1Password, Atlassian): PLG Data Infrastructure
Episode 63 | 11.18.2022
Raj Sarkar (ex-1Password, Atlassian): B2B Brand Marketing
Episode 62 | 11.16.2022