Hubspot's Secret to Collaboration Between Marketing and Growth
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This is a podcast episode titled, Hubspot's Secret to Collaboration Between Marketing and Growth. The summary for this episode is: In this episode we hear from Kipp Bodnar, Chief Marketing Officer at Hubspot. Kipp shares how a self-service journey fundamentally changes B2B marketing, his view that anyone (including C-level executives) can introduce a new self-service tool to a team, and Hubspot's secret to collaboration between marketing and growth. All of that and more on this episode of BUILD.
Key Takeaways
The key to a successful SaaS business
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How to win in a value based economy
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The core mistake companies make with product led growth
00:14 MIN
The secret to product led growth from Hubspot's CMO
01:26 MIN
What does Hubspot's Growth team look like and how does it function?
01:13 MIN
The only way to do product led growth successfully
00:08 MIN
Why your product led growth go-to-market strategy isn't working
00:33 MIN