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Episode 13  |  34:12 min

Hubspot's Secret to Collaboration Between Marketing and Growth

Episode 13  |  34:12 min  |  08.19.2020

Hubspot's Secret to Collaboration Between Marketing and Growth

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This is a podcast episode titled, Hubspot's Secret to Collaboration Between Marketing and Growth. The summary for this episode is: In this episode we hear from Kipp Bodnar, Chief Marketing Officer at Hubspot. Kipp shares how a self-service journey fundamentally changes B2B marketing, his view that anyone (including C-level executives) can introduce a new self-service tool to a team, and Hubspot's secret to collaboration between marketing and growth. All of that and more on this episode of BUILD.
Takeaway 1 | 00:42 MIN
The key to a successful SaaS business
Takeaway 2 | 00:52 MIN
How to win in a value based economy
Takeaway 3 | 00:14 MIN
The core mistake companies make with product led growth
Takeaway 4 | 01:26 MIN
The secret to product led growth from Hubspot's CMO
Takeaway 5 | 01:13 MIN
What does Hubspot's Growth team look like and how does it function?
Takeaway 6 | 00:08 MIN
The only way to do product led growth successfully
Takeaway 7 | 00:33 MIN
Why your product led growth go-to-market strategy isn't working
In this episode we hear from Kipp Bodnar, Chief Marketing Officer at Hubspot. Kipp shares how a self-service journey fundamentally changes B2B marketing, his view that anyone (including C-level executives) can introduce a new self-service tool to a team, and Hubspot's secret to collaboration between marketing and growth. All of that and more on this episode of BUILD.

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