Sara Varni (Attentive & Twilio): PLG x Marketing
What does marketing look like in a PLG model? Marketers know that PLG changes things, but does it change everything? Sara makes the case for finding the right balance between novel strategies and long-standing best practices for PLG marketers.
[2:11] What does Sara make of the rise of PLG? How does she define it, and why does she think it’s taking hold in the SaaS world today?
[3:40] Sara talks about her own experience at Twilio with PLG.
[6:02] How does the rise of PLG change marketing?
[8:15] Sara explains the shift in PLG content from why to how.
[9:07] What is the role of brand in PLG?
[11:00] What doesn’t change in relation to marketing in the PLG world?
[14:41] If someone is trying to embrace PLG for the first time at a company, but the CEO or his/her peers are skeptical, what advice does Sara have for folks in that position?
[17:35] If your CEO and peers are pushing hard for PLG and you may agree in principle, but you’re also worried about this idea of overcorrecting on PLG and you need to play the role of the breaks, what advice does Sara have for somebody that might be in that position?
Mentioned in this episode:
Follow Blake Bartlett on Linkedin.
Podcast produced by OpenView.
View our blog for more context/inspiration.