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Episode 28  |  26:50 min

Wayfair: From Startup to $5 Billion

Episode 28  |  26:50 min  |  10.10.2018

Wayfair: From Startup to $5 Billion

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This is a podcast episode titled, Wayfair: From Startup to $5 Billion. The summary for this episode is: <p>Balancing fast growth while building for scale is no easy task. Wayfair's story started with hundreds of individual microsites and eventually turned into one of North America’s largest online retailers. Wayfair's VP of Marketing, Bob Sherwin, has been with the business through its explosive growth and has assisted in developing a best in class efficient marketing engine. Learn what happened behind the scenes as the business scaled, including how they expanded into the B2B market.</p>

Balancing fast growth while building for scale is no easy task. Wayfair's story started with hundreds of individual microsites and eventually turned into one of North America’s largest online retailers. Wayfair's VP of Marketing, Bob Sherwin, has been with the business through its explosive growth and has assisted in developing a best in class efficient marketing engine. Learn what happened behind the scenes as the business scaled, including how they expanded into the B2B market.

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