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Episode 54  |  34:11 min

Shopify's CMO on the Science of Data-Driven Marketing

Episode 54  |  34:11 min  |  04.17.2019

Shopify's CMO on the Science of Data-Driven Marketing

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This is a podcast episode titled, Shopify's CMO on the Science of Data-Driven Marketing. The summary for this episode is: <p>Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has made him incredibly successful. In this episode, Jeff explains his perspective on the power of analytics (while also laying out the limitations they present). Learn about the role product led growth has played in the evolution of Shopify's target customer, advice about amplifying the power of word-of-mouth and the role of marketing in a product-led world. At the end of the day, marketers have to be willing to embrace the messiness around their craft and the analytics that come with it and know that there will never be a perfectly attributable answer.</p>

Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has made him incredibly successful. In this episode, Jeff explains his perspective on the power of analytics (while also laying out the limitations they present). Learn about the role product led growth has played in the evolution of Shopify's target customer, advice about amplifying the power of word-of-mouth and the role of marketing in a product-led world. At the end of the day, marketers have to be willing to embrace the messiness around their craft and the analytics that come with it and know that there will never be a perfectly attributable answer.

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