Episode Thumbnail
Episode 8  |  30:19 min

Leandra Fishman (Twilio & Intercom): Enterprise vs. Product-Led Sales

Episode 8  |  30:19 min  |  01.06.2021

Leandra Fishman (Twilio & Intercom): Enterprise vs. Product-Led Sales

00:00
00:00
This is a podcast episode titled, Leandra Fishman (Twilio & Intercom): Enterprise vs. Product-Led Sales. The summary for this episode is: Sales models are not one size fits all. There are key differences between traditional enterprise sales, high-volume inside sales, and product-led sales. In her 30 years of experience, Leandra Fishman has led teams in all of these environments. In this episode of BUILD, we unpack these different models and how to apply best practices of the past to a modern product-led sales model.
Takeaway 1 | 01:35 MIN
The differences between enterprise and product-led sales
Takeaway 2 | 00:46 MIN
Building trust in a product-led sales model
Takeaway 3 | 01:19 MIN
The complexity of an enterprise sales organization
Takeaway 4 | 00:45 MIN
Who's involved in a product-led sales environment
Takeaway 5 | 01:51 MIN
The complexities and customization of the product-led sales model
Takeaway 6 | 01:52 MIN
The role of marketing and customer success in sales
Takeaway 7 | 01:17 MIN
How to bring sales into a self-service environment, without risking cannibalization
Takeaway 8 | 02:36 MIN
Putting the customer first
Takeaway 9 | 02:32 MIN
How to determine segmentation and prioritization
Takeaway 10 | 01:48 MIN
What should an SDR do
Takeaway 11 | 04:30 MIN
The future of software sales