Episode Thumbnail
Episode 30  |  23:31 min

Lauren Schuman (Mailchimp & MURAL): Growth Needs Marketing

Episode Thumbnail
Episode 30  |  23:31 min  |  04.21.2021

Lauren Schuman (Mailchimp & MURAL): Growth Needs Marketing

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This is a podcast episode titled, Lauren Schuman (Mailchimp & MURAL): Growth Needs Marketing. The summary for this episode is: <p>Lauren was tasked with building out Mailchimp’s first growth team. Growth is inherently cross-functional, so you need to get things done through other teams. And other teams don’t always share your priorities. Lauren soon realized that growth is a game of influence, but she had a secret weapon: her background as a marketer. </p>
Takeaway 1 | 01:54 MIN
How Mailchimp grew
Takeaway 2 | 02:21 MIN
How a background in marketing helps product and growth leaders
Takeaway 3 | 01:57 MIN
Building an internal marketing plan
Takeaway 4 | 01:15 MIN
Creative internal marketing tactics you can learn from
Takeaway 5 | 01:20 MIN
What does success look like for a growth team
Takeaway 6 | 02:04 MIN
The North Star metric for growth KPIs
Takeaway 7 | 02:02 MIN
Unpacking product changes
Takeaway 8 | 01:50 MIN
The ultimate impact on activation
Takeaway 9 | 01:17 MIN
Growth as a cross-functional role
Takeaway 10 | 00:43 MIN
From Mailchimp to Mural
Takeaway 11 | 01:14 MIN
How marketers and product people can work together