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Episode 29  |  36:38 min

Julie Herendeen (PagerDuty): Measuring Success As A Marketer

Episode Thumbnail
Episode 29  |  36:38 min  |  04.07.2021

Julie Herendeen (PagerDuty): Measuring Success As A Marketer

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This is a podcast episode titled, Julie Herendeen (PagerDuty): Measuring Success As A Marketer . The summary for this episode is: <p><span style="background-color: transparent; color: rgb(0, 0, 0);">On the final miniseries episode of BUILDing To Boss, PagerDuty CMO Julie Herendeen reveals how she thinks about the role of marketing at a tech company. Find out how the company has changed since she joined PagerDuty and they became a public company, advice she gives to other marketers, and whether she’d recommend getting an MBA. Plus, hear what she thinks the next 5 years will look like for product-led growth companies.</span></p>
Takeaway 1 | 01:26 MIN
PagerDuty in Julie's Words
Takeaway 2 | 03:05 MIN
Julie's Career Trajectory: From B2C to B2B
Takeaway 3 | 01:55 MIN
PagerDuty's Transition to Being a Public Company
Takeaway 4 | 02:52 MIN
Sharing Your IPO With Your Community
Takeaway 5 | 03:06 MIN
How Julie Thinks About Marketing
Takeaway 6 | 01:23 MIN
How To Use Data
Takeaway 7 | 01:29 MIN
What KPIs to Track
Takeaway 8 | 00:54 MIN
The Role of an MBA
Takeaway 9 | 01:58 MIN
What Makes An Effective Board Member
Takeaway 10 | 02:35 MIN
Leveraging Different Leadership Styles
Takeaway 11 | 02:36 MIN
Julie's Advice To Her Younger Self
Takeaway 12 | 00:58 MIN
Why You Need To Ask For Help
Takeaway 13 | 02:10 MIN
Creating a More Inclusive SaaS Ecosystem
Takeaway 14 | 01:47 MIN
The Next Five Years For PLG Companies