This is a podcast episode titled, Yamini Rangan (HubSpot): Redefining Growth. The summary for this episode is: 2020 was a year of change and redefinition across the board for software companies. Yamini Rangan is HubSpot’s Chief Customer Officer, and she believes that when customers are struggling to adapt to change, the concept of “growth” itself needs to be redefined if your goal is to truly put customers first. Hear her advice for how to practice customer empathy by embracing the “customer-in, NOT function-out” approach to org design and GTM strategy.
Takeaway 1 | 02:26 MIN
Workday, Dropbox, and HubSpot: various go-to-market approaches
Takeaway 2 | 01:33 MIN
Who's involved in each transaction
Takeaway 3 | 02:52 MIN
What does it mean to be a Chief Customer Officer?
Takeaway 4 | 02:49 MIN
Putting together a winning go-to-market strategy
Takeaway 5 | 01:13 MIN
The role of daily standups
Takeaway 6 | 01:47 MIN
Working cross-functionally within product-led growth companies
Takeaway 7 | 02:21 MIN
How should go-to-market leaders collaborate with their product counterparts?