Episode Thumbnail
Episode 3  |  18:39 min

Paige Paquette (Calyx): Building a Developer Program

Episode Thumbnail
Episode 3  |  18:39 min  |  09.01.2021

Paige Paquette (Calyx): Building a Developer Program

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This is a podcast episode titled, Paige Paquette (Calyx): Building a Developer Program. The summary for this episode is: <p>Paige built and scaled platform and developer marketing at Slack. The success of the Slack App Store and the like showed her what works (and what doesn’t) with developer programs. She shares her playbook for attracting and engaging developers to build great stuff for your app store or marketplace. </p>
Takeaway 1 | 01:00 MIN
Where to start when building a developer ecosystem
Takeaway 2 | 01:16 MIN
Pain points to focus on
Takeaway 3 | 01:11 MIN
Deciding which developers to target
Takeaway 4 | 01:22 MIN
Building the developer marketing function at Slack
Takeaway 5 | 01:54 MIN
The role of enablement and support
Takeaway 6 | 01:22 MIN
How do you get developers to adopt it?
Takeaway 7 | 01:13 MIN
Picking the right metrics to measure
Takeaway 8 | 00:58 MIN
Developer Marketing vs. Developer Relations
Takeaway 9 | 00:56 MIN
Measuring impact