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PLG changes the customer journey. A customer advances by taking actions directly in the product, which means product analytics are paramount to PLG success. Jesus Requena tells the story of how he built the PLG analytics stack at Unity, and the unexpected insights it uncovered. He shows you how embracing product analytics can change your company’s go-to-market results. Mentioned in this episode:<a href="https://openviewpartners.com/newsletter/#.YfRAM-rMIuU" rel="noopener noreferrer" target="_blank">Sign up for OpenView's weekly newsletter</a><a href="https://www.linkedin.com/in/jesusrequenafranco/" rel="noopener noreferrer" target="_blank">Jesus Requena, Vice President of Growth Marketing at Figma</a><a href="https://www.figma.com" rel="noopener noreferrer" target="_blank">Figma</a><a href="https://unity.com" rel="noopener noreferrer" target="_blank">Unity</a>Follow&nbsp;<a href="https://www.linkedin.com/in/blakebartlett" rel="noopener noreferrer" target="_blank">Blake Bartlett on Linkedin</a>.Podcast produced by&nbsp;<a href="https://openviewpartners.com/" rel="noopener noreferrer" target="_blank">OpenView</a>.View our&nbsp;<a href="https://openviewpartners.com/blog" rel="noopener noreferrer" target="_blank">blog&nbsp;</a>for more context/inspiration.<a href="https://www.linkedin.com/company/openview-/" rel="noopener noreferrer" target="_blank">OpenView on Linkedin</a><a href="https://twitter.com/openviewventure" rel="noopener noreferrer" target="_blank">OpenView on Twitter</a><a href="https://www.instagram.com/openviewventure/" rel="noopener noreferrer" target="_blank">OpenView on Instagram</a><a href="https://www.facebook.com/OpenViewVenture/" rel="noopener noreferrer" target="_blank">OpenView on Facebook</a>

Jesus is a product-led growth professional who has worked for Unity, Algolia, and Figma. At these organizations he has increased revenue and growth in platform adoption through increasing visibility into customer data to better provide value.

Jesus Requena

Vice President of Growth Marketing at Figma

PLG changes the customer journey. A customer advances by taking actions directly in the product, which means product analytics are paramount to PLG success. Jesus Requena tells the story of how he built the PLG analytics stack at Unity, and the unexpected insights it uncovered. He shows you how embracing product analytics can change your company’s go-to-market results.


Jesus Requena (Figma): PLG Data & Analytics

Jesus Requena of Figma discusses product-led growth data and analytics

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