OpenView

Yac started as an agency side project. But after winning a big Product Hunt hackathon, investors started tweeting at them. In a few days, Justin and Jordan were now startup co-founders, and those tweets turned into a $400k seed round. Hear how Yac made Twitter their best channel for everything, and how you can create real community online. Key Takeaways:[2:10] How did Jordan and Justin go from <a href="https://www.sofriendly.com/" rel="noopener noreferrer" target="_blank">So Friendly</a> to starting <a href="https://www.yac.com/" rel="noopener noreferrer" target="_blank">Yac</a>?[3:18] Are Jordan and Justin in a tech hub?[4:02] What was it like to build Yac?[7:00] Justin talks about how Yac certainly got bigger than expected.[7:47] Justin and Jordan speak about the $400,000 tweet.[11:06] Justin and Jordan initially felt it was unreal to get funded for Yac.[12:33] Justin and Jordan started the trend of remote meetings prior to the pandemic.[12:53] Did the origin of Yac feel like a product-market fit?[13:42] Justin and Jordan explain how Twitter played a big role in the second phase of developing Yac.[16:03] Jordan shares how they kept connecting through Twitter.[17:45] How did Jordan and Justin make Twitter work for them?[21:28] Be genuine, be nice, and keep doing it.[22:26] Jordan talks about Emilio, a key member of Yac.[25:59] Real is what converts.[26:35] What does community mean for Jordan and Justin?[30:52] When you have a hidden agenda, everybody knows. Mentioned in this episode:<a href="https://openviewpartners.com/newsletter/#.YfRAM-rMIuU" rel="noopener noreferrer" target="_blank">Sign up for OpenView's weekly newsletter</a><a href="https://www.linkedin.com/in/jordanlwalkerrr/" rel="noopener noreferrer" target="_blank">Jordan Walker, Co-Founder</a><a href="https://www.linkedin.com/in/itsthisjustin/" rel="noopener noreferrer" target="_blank">Justin Mitchell, Co-Founder and CEO</a><a href="https://www.yac.com/" rel="noopener noreferrer" target="_blank">Yac</a>Follow <a href="https://www.linkedin.com/in/blakebartlett" rel="noopener noreferrer" target="_blank">Blake Bartlett on Linkedin</a>.&nbsp;Podcast produced by <a href="https://openviewpartners.com/" rel="noopener noreferrer" target="_blank">OpenView</a>.View our <a href="https://openviewpartners.com/blog" rel="noopener noreferrer" target="_blank">blog </a>for more context/inspiration.<a href="https://www.linkedin.com/company/openview-/" rel="noopener noreferrer" target="_blank">OpenView on Linkedin</a><a href="https://twitter.com/openviewventure" rel="noopener noreferrer" target="_blank">OpenView on Twitter</a><a href="https://www.instagram.com/openviewventure/" rel="noopener noreferrer" target="_blank">OpenView on Instagram</a><a href="https://www.facebook.com/OpenViewVenture/" rel="noopener noreferrer" target="_blank">OpenView on Facebook</a>

Jordan Walker

Co-founder at Yac

Justin Mitchell

Co-founder and CEO at Yac

Yac started as an agency side project. But after winning a big Product Hunt hackathon, investors started tweeting at them. In a few days, Justin and Jordan were now startup co-founders, and those tweets turned into a $400k seed round. Hear how Yac made Twitter their best channel for everything, and how you can create real community online.


Jordan Walker & Justin Mitchell (Yac): The $400k Tweet

Subscribe on YouTube

Blog

It takes 3 ingredients to build a software startup in today’s wild market: people, product and growth. Easier said than done. BUILD is here to help by featuring conversations between venture capitalist Blake Bartlett and the smartest folks in software. OpenView is a VC firm that invests in amazing companies like Datadog, Expensify and Calendly. Visit ov.vc for more details.

Adding a top-down sales motion is a make-or-break moment for PLG companies. If it’s done right, it can make you the next big thing in your category. If it’s not done right, it can break your team and ultimately compromise your position in the market. The answer? All-in commitment from the founders and key leaders. Enterprise PLG is a team sport!