This is a podcast episode titled, Francesca Krihely (Snyk & MongoDB): Developers, Developers, Developers…and Marketing. The summary for this episode is: Francesca Krihely knows developers. Many VCs and startup pundits suggest that the key to success is simply winning the “hearts and minds” of developers in the community. One problem: developers are notoriously allergic to traditional marketing. So, what’s the secret? Francesca wrote the developer experience playbook at companies like MongoDB and Snyk, and now she is sharing her best practices with the BUILD community.
How MongoDB utilized the power of community
The 2 most important things to think about before launching your product
How to use SEO as a developer marketing super power