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Sara Varni (Attentive & Twilio): PLG x Marketing

This is a podcast episode titled, Sara Varni (Attentive & Twilio): PLG x Marketing. The summary for this episode is: <p>What does marketing look like in a PLG model? Marketers know that PLG changes things, but does it change everything? Sara makes the case for finding the right balance between novel strategies and long-standing best practices for PLG marketers. </p><p><br></p><p><strong>Mentioned in this episode:</strong></p><p><a href="https://openviewpartners.com/newsletter/#.YfRAM-rMIuU" rel="noopener noreferrer" target="_blank">Sign up for OpenView's weekly newsletter</a></p><p><a href="https://www.linkedin.com/in/saravarnibright/" rel="noopener noreferrer" target="_blank">Sara Varni, CMO at Attentive</a></p><p><a href="https://www.attentivemobile.com/" rel="noopener noreferrer" target="_blank">Attentive</a></p><p>Follow <a href="https://www.linkedin.com/in/blakebartlett" rel="noopener noreferrer" target="_blank">Blake Bartlett on Linkedin</a>.&nbsp;</p><p>Podcast produced by <a href="https://openviewpartners.com/" rel="noopener noreferrer" target="_blank">OpenView</a>.</p><p>View our <a href="https://openviewpartners.com/blog" rel="noopener noreferrer" target="_blank">blog </a>for more context/inspiration.</p><p><a href="https://www.linkedin.com/company/openview-/" rel="noopener noreferrer" target="_blank">OpenView on Linkedin</a></p><p><a href="https://twitter.com/openviewventure" rel="noopener noreferrer" target="_blank">OpenView on Twitter</a></p><p><a href="https://www.instagram.com/openviewventure/" rel="noopener noreferrer" target="_blank">OpenView on Instagram</a></p><p><a href="https://www.facebook.com/OpenViewVenture/" rel="noopener noreferrer" target="_blank">OpenView on Facebook</a></p>

Today's Host

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Blake Bartlett

|Partner at OpenView

Today's Guest

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Sara Varni

|CMO at Attentive, Former CMO at Twilio