This is a podcast episode titled, Notion’s Roadmap for Building a Winning Brand. The summary for this episode is: Camille Ricketts, Head of Marketing at Notion, is building a B2B brand that embodies honesty and humility.
Learn why Camille is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.
Camille talks about the 3 pillars of Notion's marketing
Camille talks about the importance of cleverness more than efficiency
Notion's core DNA, product delight, and aha moments
The importance of B2B brand and the rise of the End User Era
What kind of content metrics should a company that's starting to build a brand think about?