OpenView

It often seems that product marketing is the least understood aspect of marketing. Many people are even confused by the definition of product marketing - what is it, exactly? In this episode, Astha Malik takes these challenges head on and gives us a masterclass on the role and impact of product marketing at all stages of company development. And if you’re hiring for PMM roles, you won’t want to miss her recruiting advice.

Astha is a marketing leader with a proven track record of bringing category defining solutions to market with over 18 years of experience in driving strategic go-to-market initiatives and building top performing teams with demonstrated success in accelerating revenue growth. She is experienced in leading senior marketing teams for award-winning SaaS, on-premises and hybrid enterprise software solutions with responsibilities in managing go-to-market strategy, growth and demand marketing, sales and channel enablement, alliance management and product launches. 

Astha's been recognized for the ability to naturally lead initiatives and start-up non-existent functions, projects and processes to fill business gaps with operational excellence. She has exceptional leadership skills with the ability to clearly communicate strategy that cross-functional teams aggressively execute. She earned a Master of Science degree with the highest distinction and a Director's Award for academic excellence. 

As an active advocate for diversity and leadership she has been recognized with awards by organizations committed to the cause including Female Executive of the Year - Stevie awards for women in business and Business Leadership Award by the National Diversity Council. 

Astha Malik

VP of Go-to-Market Strategy at Zendesk

It often seems that product marketing is the least understood aspect of marketing. Many people are even confused by the definition of product marketing - what is it, exactly? In this episode, Astha Malik takes these challenges head on and gives us a masterclass on the role and impact of product marketing at all stages of company development. And if you’re hiring for PMM roles, you won’t want to miss her recruiting advice. 


Astha Malik (Zendesk & VTEX): Product Marketing 101

Subscribe on YouTube

It takes 3 ingredients to build a software startup in today’s wild market: people, product and growth. Easier said than done. BUILD is here to help by featuring conversations between venture capitalist Blake Bartlett and the smartest folks in software. OpenView is a VC firm that invests in amazing companies like Datadog, Expensify and Calendly. Visit ov.vc for more details.

Alex MacCaw is the founder of Clearbit and Reflect, and his journey with each company has been wildly different. Clearbit took more of a “classic” startup approach and now he’s building his new company Reflect in with a totally different way—building a fully remote &amp; asynchronous “lifestyle” company that decidedly eschews VC money and the other common hallmarks of a tech startup.&nbsp;Alex shares everything he’s learned as a founder and why he believes building startups should not be one-size-fits-all.

Alex MacCaw (Clearbit & Reflect): Everything I’ve Learned as Startup Founder

BUILD with Blake Bartlett